Solutions to increase consumption and diversify distribution channels for OCOP products.

This morning, December 5th, in Hanoi, the Domestic Market Department and the Industry and Trade Magazine of the Ministry of Industry and Trade jointly organized the conference "Connecting the Consumption of OCOP Products". At the conference, delegates and experts discussed policy solutions and support for connecting consumption and promoting trade for OCOP products.

Conference on "Connecting the Consumption of Products under the One Commune One Product (OCOP) Program"

The "One Commune, One Product" (OCOP) program was approved by the Prime Minister in Decision No. 490/QD-TTg dated May 7, 2018, with three objectives: developing forms of production and business organization; shifting the economic structure, improving income and living standards for the people; and industrializing and modernizing agriculture and rural areas. After more than five years of implementation, all 63 provinces and cities nationwide have evaluated and classified OCOP products. A total of 10,322 OCOP products have achieved 3 stars or higher, including 67.3% 3-star products, 31.2% 4-star products, 0.8% potential 5-star products, and 42 5-star products. In addition, there were 5,361 OCOP entities, of which 38.1% were cooperatives, 24.2% were enterprises, 34.9% were production facilities/household businesses, and the remainder were cooperative groups.

After 5 years of implementing the OCOP program, 10,322 products have achieved 3 stars or higher.

Localities have successfully exploited their potential and strengths to develop OCOP products, notably: the Red River Delta region accounts for 31.36% of the total OCOP products nationwide; the northern mountainous region accounts for 19.8%; and the Mekong Delta region accounts for 18.4%.

Mr. Bui Nguyen Anh Tuan - Deputy Director of the Domestic Market Department - Ministry of Industry and Trade

Speaking at the conference, Mr. Bui Nguyen Anh Tuan, Deputy Director of the Domestic Market Department (Ministry of Industry and Trade), stated: In implementing Decision 490/QD-TTg dated May 7, 2018, of the Prime Minister approving the One Commune One Product Program for the period 2018-2020, and Decision 919/QD-TTg dated August 1, 2022, of the Prime Minister approving the One Commune One Product Program for the period 2021-2025, the Ministry of Industry and Trade has implemented many activities and achieved many concrete results. In particular, the Ministry of Industry and Trade has built a database of OCOP products and a system of OCOP product introduction and sales points nationwide through the OCOP Program section on the website http://sanphamvungmien.vn; The Ministry of Industry and Trade has intensified communication efforts, promotional activities, and the building of image and brand for OCOP products and OCOP product introduction and sales points. Simultaneously, the Ministry has developed criteria for OCOP product introduction and sales points, serving as a basis for localities to establish these points. The Ministry has provided funding and direct guidance and support to 25 localities (21 localities in the 2019-2020 period and 4 localities in 2023) in establishing OCOP product introduction and sales points within their areas. Some localities, using their own funds, have implemented the construction of OCOP product introduction points according to the Ministry of Industry and Trade's criteria and with a unified sales point identity. Simultaneously, the Ministry of Industry and Trade has also implemented a series of market connection activities, organizing conferences and seminars to promote the connection of supply and demand, and the consumption of OCOP products, typical rural industrial and agricultural products, key products of localities, and regional specialties. According to assessments at the conference, the "One Commune, One Product" program has created a strong startup movement, contributing to the transformation of production towards increasing the scale of commodity production linked to supply chain linkages in localities; contributing to the formation of many production areas. The product catalog is increasingly diverse, rich, of good quality, and traceable. Many products have beautiful, sophisticated, and unique designs, leveraging the advantages of local resources and traditional culture with the application of science and technology, and are increasingly trusted and highly appreciated by customers for their quality, gradually affirming their value and reputation in the market, and experiencing growth in revenue and sales even during difficult times due to the pandemic. Contributing to improving income and quality of life for people in urban and rural areas, remote regions, and ethnic minorities. With the coordination of the Ministry of Industry and Trade, typical rural industrial products, characteristic products, specialties, and potential advantages of localities and regions have been connected to the OCOP product introduction and sales points nationwide, and have been included in all major distribution systems nationwide such as Go!, MM Mega Market, Saigon Co.op , Winmart, Winmart+… In the past, large distribution groups such as Central Retail, AEON, and Saigon Co.op have also coordinated with the Ministry of Industry and Trade and partnered with localities to organize events connecting, promoting, and selling OCOP products in supermarket systems such as: OCOP Week at Big C, OCOP product connection fairs at AEON department stores and supermarkets, OCOP agricultural product promotion week at Saigon Co.op… In addition, many localities have been promoting the consumption of goods through cultural and tourism activities. By integrating with tourism, localities have boosted production and procurement activities, forming modern and sustainable supply and consumption chains for products. This, in turn, contributes to encouraging localities to actively participate in the production of their strengths and to economic development.

Delegates and experts discussed policy solutions, support for connecting consumption, and trade promotion for OCOP products.

Within the framework of the Program, the Conference focused on discussing solutions to increase consumption and diversify distribution channels for OCOP products, with speakers representing state management agencies, distribution businesses, and representatives of e-commerce sales channels for OCOP products.

Many agreements to support the connection and consumption of OCOP products were signed at the conference.

At the conference, an agreement to support the connection between production and consumption of OCOP products was signed between the participating units.