Young people enthusiastically cosplay Vietnamese game characters at the National Achievements Exhibition.

The gaming industry exhibition area, along with the film industry and handicrafts exhibition areas, became a major attraction for young people within the building showcasing 12 Vietnamese cultural industries at the National Achievements Exhibition.

Young people dressed in traditional costumes cosplaying as characters from the game Audition at the National Achievements Exhibition - Photo: Y. KHUONG

Among the large crowds flocking to the Vietnam Exhibition Center (Dong Anh, Hanoi ) to see the National Achievements Exhibition, many young people dressed in traditional costumes and cosplaying game characters visited the exhibition area of ​​the Vietnamese gaming industry.

When Vietnamese games explore elements of Vietnamese culture

In particular, many groups within the gaming community created impressive cosplays of characters from the game Au Mobile, attracting the attention of exhibition visitors.

Another group opted for vibrant red outfits, reflecting the national flag. Among them, the red flag with a yellow star scarf, a "hot trend" for National Day on September 2nd, was chosen by many young people, painting the entire gaming exhibition space red.

Young people cosplay characters from the game Au Mobile - Photo: Y. KHUONG

Many young people wear traditional costumes and cosplay game characters - Photo: Y. KHUONG

Many young people chose to wear scarves with the red flag and yellow star emblem to the Exhibition of National Achievements and experience the gaming industry display area - Photo: Y. KHUONG

The game seminars and Au game demonstrations held over the past few days have also attracted a large number of young people.

Impressed by the young people dressed in traditional costumes cosplaying game characters while visiting the exhibition space showcasing 12 cultural industries, Director of the Department of Performing Arts Nguyen Xuan Bac said he was very pleased that Vietnamese games have recently paid great attention to incorporating Vietnamese cultural elements into their designs.

Beyond just entertainment, he emphasized that games can also become a "new stage" for conveying art, history, and fostering national pride.

Director of the Performing Arts Department Nguyen Xuan Bac was impressed that recent Vietnamese games have paid great attention to exploiting cultural elements - Photo: Y. Khuong

Games could become a "highlight " in 12 cultural industries.

Regarding the topic of incorporating cultural elements into game design, Mr. Nguyen Ngoc Bao, General Director of VTC Multimedia Corporation, said that previously, Vietnamese cultural elements in games had not been extensively explored. The focus had mainly been on basic localization of foreign products.

However, with the growing domestic production capacity, it's time we systematically incorporated Vietnamese culture into games, thereby creating unique values ​​and spreading Vietnamese cultural heritage to the world .

Recently, Vietnam has emerged as a global "game production hub." Many Vietnamese studios have participated in developing games for major markets such as the US, Japan, and South Korea.

However, despite having a large gaming community (among the top 5 countries with the largest number of gamers in the world) and a talented team of programmers, we still lack many purely Vietnamese games that have made a significant impact.

The majority of the Vietnamese gaming market still revolves around localized versions of foreign games. While translation and localization help games quickly reach players, it's not enough to establish a national brand.

Many Vietnamese games are increasingly focusing on exploring the cultural values ​​of the country.

However, Mr. Ngoc Bao believes that within the system of 12 cultural industries identified by the Government , gaming can absolutely become a "highlight" due to its advantages in young workforce, technological capabilities, and a wide-open market.

The remaining issue is strategy and long-term vision.

Mr. Nguyen Ngoc Bao, General Director of VTC Multimedia Corporation, said it's time we systematically incorporate Vietnamese culture into games - Photo: Y. Khuong

Mr. Le Minh Tuan, Deputy Director of the Copyright Department, said that the Ministry of Culture, Sports and Tourism is submitting to the Government a strategy for the development of the cultural industry for the period 2030-2045, in which entertainment games continue to be identified as a key focus.

According to Appota's 2022 report, the Vietnamese gaming market generated revenue of over 13,600 billion VND, with more than 50 million players.

Vietnam is currently among the top 5 countries with the largest number of gamers in the world.

THUY HUONG

Source: https://tuoitre.vn/gioi-tre-no-nuc-cosplay-nhan-vat-game-viet-o-trien-lam-thanh-tuu-dat-nuoc-20250830230917056.htm