Young people excitedly cosplay Vietnamese game characters at the National Achievement Exhibition

The game industry exhibition area, along with the cinema and handicraft industry exhibition areas, became the center of attraction for young people in the building displaying 12 Vietnamese cultural industries at the National Achievement Exhibition.

Young people wearing national costumes cosplaying game characters Audition to the National Achievement Exhibition - Photo: Y. KHUONG

In the large crowd pouring into the Vietnam Exhibition Fair Center (Dong Anh, Hanoi ) to see the National Achievements Exhibition, many young people dressed in national costumes - cosplaying game characters came to the display area of ​​the Vietnamese gaming industry.

When Vietnamese games exploit Vietnamese cultural elements

Among them, many groups in the gaming community impressively cosplayed characters from the game Au Mobile, attracting the attention of visitors to the exhibition.

Another group chose bright red flag-themed outfits. Among them, the red flag scarf with yellow star, a "hot trend" on the occasion of National Day, September 2, was chosen by many young people, dyeing the entire gaming industry exhibition space red.

Young people cosplay characters in the game Au Mobile - Photo: Y. KHUONG

Many young people wear national costumes - cosplay game characters - Photo: Y. KHUONG

Many young people choose red flag scarves with yellow stars to visit the National Achievements Exhibition and experience the game industry display area - Photo: Y. KHUONG

Game discussions and Au game performances in the past few days have also attracted a lot of young people.

Impressed by the young people wearing national costumes cosplaying game characters to visit the exhibition space of 12 cultural industries, Director of the Department of Performing Arts Nguyen Xuan Bac said he was very happy that recent Vietnamese games have paid much attention to exploiting Vietnamese cultural elements in their designs.

Not only entertainment, he emphasized that games can also become a "new stage" to convey art, history and nurture national pride.

Director of the Department of Performing Arts Nguyen Xuan Bac was impressed that recent Vietnamese games have paid great attention to exploiting cultural elements - Photo: Y. KHUONG

Games could become a "spotlight " in 12 cultural industries

Regarding the story of exploiting cultural elements in game design, Mr. Nguyen Ngoc Bao - General Director of VTC Multimedia Corporation - said that in the past, Vietnamese cultural elements in games have not been exploited much. They mainly stopped at the basic Vietnamization of foreign products.

However, with the growing domestic production capacity, it is time for us to systematically bring Vietnamese culture into games, thereby creating unique values, spreading Vietnamese cultural heritage to the world .

Recently, Vietnam has emerged as a global "game factory". Many Vietnamese studios have participated in developing games for major markets such as the US, Japan, and Korea.

However, despite having a large gaming community (among the top 5 countries with the largest number of gamers in the world) and a talented team of programmers, we still do not have many pure Vietnamese games that leave their mark.

Most of the Vietnamese game market still revolves around Vietnamese products from abroad. Translation and localization help games quickly reach players, but are not enough to affirm the national brand.

Many Vietnamese games are increasingly paying attention to exploiting the country's cultural values.

However, Mr. Ngoc Bao believes that in the system of 12 cultural industries identified by the Government , games can absolutely become a "highlight" due to the advantages of young human resources, technological capacity and open market.

The remaining issue is strategy and long-term vision.

Mr. Nguyen Ngoc Bao, General Director of VTC Multimedia Corporation, said it is time for us to systematically bring Vietnamese culture into games - Photo: Y. KHUONG

Mr. Le Minh Tuan - Deputy Director of the Copyright Department - said that the Ministry of Culture, Sports and Tourism is submitting to the Government a strategy for developing cultural industries for the period 2030 - 2045, in which entertainment game products continue to be identified as the focus.

According to Appota's 2022 report, the Vietnamese game market revenue reached more than 13,600 billion VND, with over 50 million players.

Vietnam is currently in the top 5 countries with the largest number of gamers in the world.

THUY HUONG

Source: https://tuoitre.vn/gioi-tre-no-nuc-cosplay-nhan-vat-game-viet-o-trien-lam-thanh-tuu-dat-nuoc-20250830230917056.htm