GPBank launches new brand identity and GP.DigiPlus application

(Dan Tri) - GPBank has just announced its new brand identity and launched the digital banking platform GP.DigiPlus, marking an important step in the comprehensive restructuring process under the strategic accompaniment of its parent bank VPBank.

The State Bank of Vietnam (SBV) has approved the amendment of the name of Global Petroleum Sole Member Limited Commercial Bank to Generation of Prosperity Sole Member Limited Commercial Bank, with the abbreviation GPBank remaining unchanged.

To mark this occasion, GPBank launched its new brand identity, with the philosophy "For a prosperous era," a brand statement that strongly connects with the message "For a prosperous Vietnam" of its parent bank VPBank , while also expressing its aspiration to accompany customers on the journey of building a sustainable future.

Ms. Pham Thi Nhung - Chairwoman of the Board of Directors of Ky Nguyen Thinh Vuong Commercial Bank Limited - speaking at the event (Photo: GPBank).

The new branding system uses a dominant orange color scheme, combined with modern gradient effects, symbolizing positive energy and renewed vitality.

The logo, inspired by "prosperous sprouts," combines the spirit of sustainable growth with the "V" shape, symbolizing connection with VPBank and representing a shared vision, strategy, and the inheritance of values ​​from its parent bank, a technology leader, to create a powerful and groundbreaking transformation for GPBank in its journey of transformation.

The brand identity change also demonstrates GPBank's strong commitment to transforming and shaping a modern operating and business model with a long-term focus on becoming a leading bank in Vietnam in the SME segment, providing innovative and comprehensive digital solutions.

GPBank's new brand logo features a predominantly orange color scheme (Photo: GPBank).

"We aim to build GPBank into a modern bank, with technology as its cornerstone, customers at its core, and people as its driving force. VPBank's partnership provides a solid foundation for GPBank to maximize its potential in this new phase."

"The new brand identity is not just a change in image, but also a milestone marking the beginning of GPBank's long-term development journey," said Mr. Nguyen Huy Phach, General Director of GPBank.

Representatives from the Department of Credit Institutions Supervision, VPBank, and GPBank at the ceremony announcing GPBank's new brand identity (Photo: GPBank).

As a key member of VPBank's diverse and expanding ecosystem with over 30 million customers and the support of strategic partner SMBC, along with assistance from its parent bank in human resources, finance, technology, and management, GPBank is undergoing a strong transformation with a rapid and comprehensive restructuring process.

As of the end of June, GPBank recorded a 20% increase in deposits and a 3% increase in equity loans compared to the beginning of the year. After many difficult years, GPBank started to make a profit in June and in the second quarter of 2025. The bank's management assesses the profit target of VND 500 billion this year as feasible.

"We want to transform GPBank into a modern, reputable bank in the market, with a distinct and clear mission and vision," shared the CEO of GPBank.

A significant step forward in digital transformation with GP.DigiPlus.

With a mission to provide a seamless, transparent, and personalized financial experience, applying technology to popularize banking services to all customer groups, enhancing customer experience and operational efficiency, and contributing to sustainable economic growth, GPBank's core strategy is to develop a comprehensive banking model, using technology as a foundation to connect individual and corporate customers within the same ecosystem.

This commitment was realized with the GP.DigiPlus digital banking platform, launched at the same time as the brand identity change and also marking the beginning of the journey of transforming operations and service models.

The GP DigiPlus application interface is designed as a multi-functional financial center (Photo: GPBank).

GP.DigiPlus is designed as a multi-functional financial center, allowing customers to experience a full range of banking services in just a few taps, from payment transactions and savings to business management and flexible credit products.

In its initial phase, GP.DigiPlus focuses on redesigning the customer journey, from initial contact and consultation to approval, using next-generation technology. All processes are digitized, enabling SME customers to access capital and financial services more quickly, while minimizing operating costs and shortening processing times.

GPBank aims to have digital transaction customers account for the majority of its customer base by the end of 2025, affirming its strategy of transforming into a fully digitized bank.

In the next phase, the bank will continue to upgrade GP.DigiPlus with new features such as a customer loyalty program, a virtual assistant, integration of fintech solutions and open banking, providing a richer and more convenient financial ecosystem for users.

The launch of the new brand identity with GP.DigiPlus is clear evidence of GPBank's determination to shape a new development path, gradually affirming its position in the Vietnamese banking system and ushering in an era of prosperity, in line with the message the bank pursues.

Source: https://dantri.com.vn/kinh-doanh/gpbank-ra-mat-nhan-dien-thuong-hieu-moi-va-ung-dung-gpdigiplus-20251008160407201.htm