For the first time as a Silver Sponsor of VPIM 2025, GPBank hopes to join the community in spreading positive energy, encouraging healthy lifestyles, and together stepping into an era of prosperity.
When sport becomes the language of prosperity
Amidst the vibrant energy of modern life, the VPBank International Marathon (VPIM) has transcended the boundaries of a mere running event to become a symbol of healthy and prosperous living. Each season, tens of thousands of sports enthusiasts gather in the heart of Hanoi, bringing with them their passion, determination, and desire to conquer their own limits.
Organized by Vietnam Prosperity Commercial Bank (VPBank), VPIM 2025 aims to create a professional, high-class running event where every step is not just a sporty run but also a journey of spreading positive energy. In the gentle autumn air, runners not only run to the finish line but also to feel the rhythm of life in the capital city – both ancient and youthful, bustling yet full of emotion.
The appearance of GPBank (Prosperity Era Commercial Bank Limited) as a Silver Sponsor in this year's season brings the message "Live Healthy - Live Prosperously," affirming the belief that prosperity is not only measured by financial success, but also created from health, spirit, and unwavering determination.
Within the framework of the event, the GPBank booth in the EXPO area was an impressive highlight with many attractive activities, including the "Breakthrough with GPBank" check-in area - a place to capture memorable moments for runners. As of the morning of October 26th, the booth had attracted approximately 1,000 visitors.
Moreover, attendees can check in with photos and post them on Facebook to receive gifts such as water bottles, canvas bags, potted plants, and ID card lanyards – small gifts carrying green and positive messages.
In addition, visitors were also advised on attractive loan and savings products with favorable interest rates. The GP.DigiPlus experiential activity attracted particular attention from young people, thanks to its user-friendly interface and the special promotion "Download the app, open an account - receive 50,000 VND immediately".
GPBank's spirit on the track.
Not only did GPBank participate at the EXPO, but it also brought the spirit of sportsmanship into its own organization with nearly 300 employees participating in the VPIM 2025 running race.
“Running is a journey of effort and perseverance – just like the journey each person takes in pursuit of prosperity. I am very happy to have had the opportunity to participate in VPIM2025 with my friends and colleagues, to connect and become better every day,” shared Ms. Ha Thi Cuc, a GPBank runner.
For GPBank, sports are not just about physical fitness; they are also a way to express corporate culture – a culture of perseverance, discipline, and moving forward together. This spirit is also the guiding principle for GPBank to continuously innovate, enhance customer experience, and spread positive energy with the community, contributing to building an era of prosperity.
Previously, the "Run with GPBank - Breakthrough to a More Prosperous Version" program gave away 100 free BIBs to customers and partners, contributing to inspiring an active, resilient, and positive lifestyle.
Join the community on a journey to a healthy and prosperous life.
A representative from GPBank shared: “Running is a sport of perseverance and effort – just like each person's journey in pursuing their dreams of prosperity. GPBank is proud to accompany athletes and the community in spreading the message of healthy living, positive living, and creating an “Era of Prosperity.”
In partnership with VPIM 2025, GPBank affirms its image as a dynamic, community-oriented bank, while continuing its journey to create an era of prosperity – where everyone can become a better version of themselves.
| GPBank is the newest member in VPBank's financial ecosystem. The bank has recently been approved to change its name to Prosperity Era Commercial Bank Limited and has launched a new brand identity. With the philosophy "For a prosperous era," the brand statement strongly connects with the parent bank VPBank's message of "For a prosperous Vietnam," while also reflecting the aspiration to accompany customers on their journey to building a sustainable future. The new brand system uses a dominant orange color scheme, combined with a modern gradient effect, symbolizing positive energy and new vitality. The logo is inspired by "prosperity sprouts," combining the spirit of sustainable growth with the "V" shape associated with VPBank, representing the connection of vision, strategy, and the inheritance of values from the parent bank - a technology-leading bank - to create a powerful and groundbreaking transformation for GPBank in its transformation journey. The brand identity change event demonstrates GPBank's strong commitment to transforming and shaping a modern operating and business model with a long-term focus on becoming a leading bank in Vietnam in the SME segment, providing innovative and comprehensive digital solutions. |
Source: https://hanoimoi.vn/gpbank-dong-hanh-cung-vpim-2025-tiep-suc-tinh-than-the-thao-lan-toa-gia-tri-thinh-vuong-721116.html
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