GPBank accompanies VPIM 2025: Supporting sportsmanship, spreading prosperity values

Accompanying VPIM 2025 for the first time as a Silver Sponsor, GPBank hopes to spread positive energy with the community, encourage a healthy lifestyle and together enter an era of prosperity.

When sports become the language of prosperity

In the midst of the energetic modern life, VPBank International Marathon (VPIM) has gone beyond the framework of a simple running race to become a symbol of the spirit of healthy living - prosperous living. Every season, tens of thousands of sports lovers gather in the heart of Hanoi, bringing with them passion, will and aspiration to conquer their own limits.

Organized by Vietnam Prosperity Joint Stock Commercial Bank (VPBank), VPIM 2025 aims to create a professional, classy running race, where every step is not only a sports run but also a journey to spread positive energy. In the cool autumn air, runners not only run to the finish line, but also to feel every beat of life in the Capital - both ancient and youthful, both bustling and full of emotions.

The appearance of the Prosperity Era Commercial Joint Stock Bank (GPBank) as the Silver Sponsor in this year's season brings the message "Live healthy - Live prosperously", affirming the belief that prosperity is not only measured by financial success, but is also created from health, spirit and strong will.

Within the framework of the event, the GPBank booth in the EXPO area was an impressive highlight with many attractive activities including the check-in area "Breakthrough with GPBank" - a place to preserve memorable moments of runners. As of the morning of October 26, the booth had attracted about 1,000 people to experience.

GPBank booth at VPIM2025 attracted a large number of visitors.

Not only that, attendees can also check-in photos and post them on Facebook to receive gifts such as water bottles, cloth bags, bonsai plants, lanyards - small gifts with green and positive messages.

In addition, visitors were also consulted about loan and savings products with attractive interest rates. The GP.DigiPlus experience activity attracted special attention from young people, thanks to its friendly interface and special promotion program "Download the app, open an account - receive 50,000 VND immediately".

GPBank staff guide customers to explore the digital banking utility GP.DigiPlus.

GPBank spirit on the track

Not only participating in the EXPO area, GPBank also brought the sports spirit internally when nearly 300 officers and employees participated in the VPIM 2025 race.

“Running is a journey of effort and perseverance - just like each person's journey of pursuing prosperity. I am very happy to have had the opportunity to join VPIM2025 with my friends and colleagues, to connect and become better every day,” shared Ms. Ha Thi Cuc - a GPBank runner.

For GPBank, sports are not only a physical activity but also a way to express corporate culture - a culture of perseverance, discipline and moving forward together. That spirit is also the guiding principle for GPBank to constantly innovate, improve customer experience and spread positive energy with the community, contributing to creating a prosperous era.

Previously, the program "Run with GPBank - Breakthrough to a more prosperous version" gave away 100 free BIBs to customers and partners, contributing to inspiring an active, persistent and positive lifestyle.

GPBank gives away 100 free BIBs to running lovers to spread the value of prosperity.

Join the community on the journey of healthy living - prosperous living

GPBank representative shared: “Running is a sport of endurance and effort - just like the journey of each person when pursuing the dream of prosperity. GPBank is proud to accompany athletes and the community to spread the message of healthy living, positive living and creating an “Era of Prosperity”.

Accompanying VPIM 2025, GPBank affirms its image as a dynamic, community-oriented bank, while continuing its journey to create a prosperous era - where everyone can become a better version of themselves.

GPBank is the newest member of VPBank's financial ecosystem. The bank has just been approved to change its name to Prosperity Era Commercial Limited Liability Bank as well as launch a new brand identity. With the philosophy "For a prosperous era", the brand manifesto has a strong connection with the message "For a prosperous Vietnam" of the parent bank VPBank, while expressing the aspiration to accompany customers on the journey to create a sustainable future.

The new brand system uses the main orange tone, combined with modern gradient effects, symbolizing positive energy and new vitality. The logo is inspired by "prosperous buds", combining the spirit of sustainable growth with the "V" line associated with VPBank, showing the connection of vision, strategy, and inheritance of the values of the parent bank - of a leading technology bank to create a strong, breakthrough transformation for GPBank in the transformation journey.

The rebranding event demonstrates GPBank's strong commitment to transforming and shaping a modern business and operating model with a long-term focus on becoming Vietnam's leading bank in the SME segment, providing innovative and comprehensive digital solutions.

Source: https://hanoimoi.vn/gpbank-dong-hanh-cung-vpim-2025-tiep-suc-tinh-than-the-thao-lan-toa-gia-tri-thinh-vuong-721116.html