Jeonbuk: A journey to find peace in the midst of Korean nature

Away from the hustle and bustle of Seoul or Busan, Jeonbuk (also known as North Jeolla) offers a peaceful space where visitors can immerse themselves in nature and traditional culture. It is a favorite destination for locals for short breaks focused on rejuvenation and wellness.

Getting to Jeonbuk is quite convenient. From Incheon International Airport, it only takes about 1 hour and 30 minutes by KTX high-speed train or 3 hours by bus. If departing from Seoul, the KTX train journey to Jeongeup Station only takes about 2 hours.

Naejangsan National Park: Symphony of Four Seasons

With an area of over 80 km², Naejangsan National Park is one of the must-see attractions in Jeonbuk. It is famous for its spectacular beauty that changes with each season. In spring, the park is covered in the romantic pink color of cherry blossoms. In autumn, Naejangsan transforms into a brilliant picture with roads filled with red and yellow maple leaves.

The road leading to Naejangsan National Park - one of the most famous destinations in Jeonbuk.

The road leading to Naejangsan National Park - one of the most famous destinations in Jeonbuk. Photo: donnnejjicsa

Visitors can choose to hike through the forest trails or take a cable car to the observatory at the top of Yeonjabong for panoramic views. Also within the park are Naejangsan Temple, an ancient structure built in 660 during the Baekje Kingdom, and Uhwajeong Pavilion, a charming structure set in the middle of a tranquil lake that is a favorite photo spot for many.

Visitors can choose to travel to the top of the mountain by cable car to enjoy panoramic views of Naejangsan.

Visitors can choose to travel to the top of the mountain by cable car to see the whole view of Naejangsan. Photo: _sky_82_

Jeonju Hanok Village: A Hundred-Year Mark

Recognized by UNESCO as a World Cultural Heritage, Jeonju Hanok Village is home to about 800 traditional houses that are more than a century old. Unlike other ancient villages in Seoul, Jeonju Hanok retains its slow pace of life and original architecture from the Joseon Dynasty. This is also the main setting of the famous historical drama "Moonlight Drawn by Clouds".

Jeonju Hanok Village attracts visitors to check in when the ginkgo trees turn bright yellow.

In addition to visiting historical sites such as Gyeonggijeon Temple or Jeondong Cathedral, visitors can stroll through small alleys, stopping by cozy cafes, local restaurants and unique handicraft shops created by artisans.

Experience health care and "healing"

Jeonbuk is aiming to become the leading destination for health tourism in Korea. The province has strongly developed resort models that combine "healing" both physically and mentally. Visitors can participate in diverse activities such as farm tours, enjoying healthy meals from local agricultural products, short-term meditation courses, forest bathing, and traditional medicine spa treatments.

Awon Old House in Wanju is both a place of residence and a cultural space, providing relaxation and health care services.

Wanju’s Awon House is a prime example, not only as a place to stay but also as a complex cultural space. In addition, handicraft activities such as pottery making and traditional hanji paper making are also popular experiences.

Muju Resort: The "Alps" of Korea

For those who love winter sports , Muju Resort on top of Deogyusan Mountain is a must-visit. Dubbed the “Alps of Korea”, it offers ski slopes and modern facilities, attracting many visitors in the winter to experience skiing and other snow activities.

Muju Resort on top of Deogyusan Mountain, Jeonbuk Province is an ideal destination for tourists who love snow sports, known as the Alps of Korea.