The number of Southeast Asian tourists visiting Vietnam increased 1.7 times.

The trend of intra-regional Asian tourists continues to shape Vietnam's tourism growth in 2024. Specifically, the total demand from international tourists to Vietnam in the first six months of the year increased 1.7 times compared to the same period last year.

Vietnam's tourism industry aims to welcome 17-18 million international visitors in 2024 - Photo: TL

This is the assessment of Klook, Asia's leading e-commerce platform for travel experiences and services, in its report evaluating the Vietnamese tourism landscape in the first half of 2024.

According to Klook, data from the platform shows that total demand from international tourists to Vietnam in the first six months of 2024 increased 1.7 times compared to the same period in 2023. Northeast Asian markets such as South Korea, Taiwan, and Hong Kong were the main drivers of growth, accounting for nearly half of all bookings to destinations across Vietnam on Klook.

Of these, Taiwan continues to be one of the markets with the highest growth rate in visitors to Vietnam, increasing fourfold compared to the same period last year.

Strong growth was also recorded from tourists from Southeast Asian countries, with Indonesia leading the way with a six-fold increase in demand for tourism to Vietnam, followed by the Philippines with a 3.5-fold increase.

Notably, Klook also recorded a doubling of demand for travel to Vietnam from the US market in the first half of 2024, indicating a strong recovery in this key source market.

Destinations such as Da Nang, Hanoi , Phu Quoc, Ha Long, and Ho Chi Minh City continue to attract a large number of international tourists. In particular, Hanoi leads in growth with a threefold increase in bookings compared to the same period last year, while Phu Quoc recorded a significant 2.5-fold increase.

With the current growth momentum, and with the peak international tourism season approaching in the final months of the year, the tourism industry is likely to achieve its target of welcoming 17-18 million international tourists this year.

4 new travel trends for Vietnamese tourists

Alongside the growth in international visitors, the demand for travel from Vietnamese tourists also maintained positive growth. Notable travel trends include:

Traveling like a local: Vietnamese tourists are increasingly favoring authentic and unique travel experiences, wanting to immerse themselves in local culture and travel like a native.

"Travel frequently, quickly, simply, and nearby": Vietnamese tourists are shifting towards short, spontaneous trips within or around the city, instead of extended vacations.

Historical tourism: Increasingly, young Vietnamese travelers are interested in visiting historical sites and heritage landmarks, especially those that have been digitized and offer enhanced travel experiences.

Prioritizing "worthwhile experiences" : Vietnamese travelers are increasingly focused on sensible spending and are willing to spend more on valuable travel experiences, but they also don't forget to look for deals and discount codes.

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