King Coffee energizes forces and people participating in national ceremonies

In keeping with the momentous national celebration of the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025), the national coffee brand King Coffee has launched a program offering free coffee at key locations along the parade route in Hanoi .

This activity aims to support the forces participating in the mission as well as the tens of thousands of people joining in the great national celebration.

In the days leading up to the holiday, the CEO of King Coffee and the King Coffee team also participated in many meaningful activities: offering incense and flowers at the Ho Chi Minh Mausoleum, expressing their profound respect and eternal gratitude to him; and joining the crowds on the streets of Hanoi, adorned with flags and flowers, spreading the spirit of unity and national pride.

Beyond simply serving free coffee to energize the soldiers on duty at A80 and the people participating in the Grand Celebration, King Coffee was also honored to participate in the "National Achievements Exhibition" commemorating the 80th anniversary of National Day (September 2, 1945 - September 2, 2025) with the theme "80 Years of Independence, Freedom, and Happiness."

At the King Coffee booth, visitors can not only enjoy the rich flavor of Vietnamese coffee but also admire the brand's journey alongside the country.

This is an opportunity for King Coffee to once again affirm its position as a national brand with international stature, while also paying tribute to the country's shared achievements throughout its 80-year journey of building and development.

Ms. Le Hoang Diep Thao, Founder & CEO of King Coffee, shared: “King Coffee is honored to accompany the nation on this momentous National Day. In an era where Vietnam is rising strongly and asserting its position on the international stage, each cup of coffee we offer not only brings warmth and energy but also symbolizes the Vietnamese spirit – resilient, indomitable, and always striving for greater heights. This is the responsibility, the honor, and the pride of King Coffee – a Vietnamese coffee brand with international stature, always standing alongside the country in its historical milestones.”

This special program once again affirms King Coffee's commitment to accompanying important national events, spreading Vietnamese cultural values, and elevating the position of Vietnamese coffee on the world map.

From coffee beans grown on our homeland to a globally recognized brand, King Coffee constantly strives to both preserve its heritage and build Vietnamese pride on its journey of integration.

About King Coffee:

Established in 2016, King Coffee has quickly expanded its presence to over 120 countries and territories, becoming one of the most beloved Vietnamese coffee brands worldwide.

King Coffee has also brought three world records to the Vietnamese coffee industry, affirming the superior value of Vietnamese Robusta coffee beans.

In 2020, King Coffee had the honor of being the only Vietnamese brand representing the coffee industry at Expo 2020 Dubai, contributing to promoting Vietnamese culture and spirit globally.

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