The company began testing these tools in May, giving access to a select group of advertisers in a “test playground.” The tools will be available in Meta’s Ads Manager, with a full rollout expected next year.
Meta CEO Mark Zuckerberg speaks during the Meta Connect event at the company's headquarters in Menlo Park, California, U.S., September 27, 2023. Photo: Reuters
The rollout marks the Facebook and Instagram owner's first foray into integrating generalized AI technology into its products to mine vast troves of historical data to generate new content like prose, art and software code.
Last week, Meta said businesses will soon be able to use its new AI tool for business messaging on Messenger and WhatsApp for customer engagement purposes.
Meta's AI product portfolio includes the "Llama 2" language model and an AI chatbot called Meta AI that can generate realistic text and image responses.
Huy Hoang (according to Reuters)
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