Microsoft returns to the PC accessories and peripherals market

Microsoft has decided to return to the PC accessories and peripherals market after a one-year hiatus, by partnering with manufacturer Incase.

In 2023, Microsoft unexpectedly stopped producing PC accessories and peripherals, instead focusing its investment on the Surface brand. Recently, the American software giant decided to return to this market through a partnership with manufacturer Incase.

Microsoft has decided to partner with Incase to manufacture accessories and peripherals for PCs.

On January 18, 2024, Onward Brands, owner of the Incase, Incipio, Griffin, and Survivor brands, signed a partnership agreement with Microsoft, under which Microsoft will resume manufacturing the entire line of PC products under the Incase sub-brand.

Additionally, the agreement also includes accessories and peripherals developed by Microsoft, but which were previously put into production.

Charlie Tebele, CEO of Onward Brands, stated: “The products will be identical, but instead of saying Microsoft, they will say ‘Incase, designed by Microsoft’.”

Currently, 23 Microsoft products will be added to the company's product portfolio and will appear on the market in Q2 2024.

Charlie Tebele also stated that Microsoft retains ownership of its products and may renew or revoke the license for Incase in the future.

Source: https://baoquocte.vn/microsoft-quay-tro-lai-thi-truong-phu-kien-va-thiet-bi-ngoai-vi-danh-cho-pc-258343.html