Enhance the value of agricultural products, in line with market trends

With many efforts in developing local product brands, Dak Lak now has 237 OCOP products (One Commune One Product Program), including: 223 3-star products and 14 4-star products. In 2024, the Provincial OCOP Council will evaluate and classify 44 sets of 4-star potential product profiles proposed by the locality.

Many quality products

Currently, many OCOP products of Dak Lak province have been and are being exported. With the advantage of raw materials from agricultural products, the subjects have participated in deep processing into finished products for consumers.

For example, the products of 8 entities that achieved OCOP certification at the district level (3-star) in 2023 were recognized by the People's Committee of Krong Nang district. These are Kabi coffee Robusta - Arabica pure coffee of Hoang Han Agricultural Products Company Limited; An Nhi macadamia nuts of An Nhi business household; pure roasted coffee of H'Nang business household; dried macadamia and Granola cereals of Le Thi Kieu Lanh business household; macadamia of Nguyen Thi Dung business household; specialty coffee of ROFC Agricultural Service Tourism Cooperative; roasted macadamia of Tan Dinh Macadamia Agricultural Cooperative; macadamia nut oil of Damaca Nguyen Phuong Joint Stock Company...

For example, Krong Ana district is famous for its rice cultivation. From the large rice granaries in Binh Hoa, Quang Dien, Dur Kmal communes, and Buon Trap town, the local government pays special attention and has a long-term strategy to build the Krong Ana rice brand.

Nhat Minh rice products of Nhat Minh Agricultural Service Cooperative have been recognized as 4-star OCOP. This is also the first unit in the area to register to use the "Krong Ana rice" brand. To achieve positive results, the Cooperative has cooperated with people with a tradition of growing wet rice, building a closed production chain with an area of over 356 hectares. Thanks to the support policies on mechanisms, marketing, and promotion from the OCOP program, Nhat Minh rice products have gradually affirmed their brand, bearing the typical characteristics of the wet rice growing area along the Krong Ana River.

Many agricultural products have been upgraded and their value has increased.

Promote

To promote trade and consumption of OCOP products, the Provincial People's Committee recently directed the Department of Industry and Trade to be the host unit to organize the 2024 Dak Lak Industrial and OCOP Products Fair with 250 booths of 100 units and enterprises, displaying and introducing typical rural industrial products, OCOP products, regional and local products; industrial products, small-scale industry, craft villages; handicrafts, agricultural products, food, etc.

According to Ms. Tran Nu Hoang Oanh, Vice President of the Krong Pac District Agricultural Startup Club (Dak Lak), out of 40 products displayed at the district's general booth, the club has 25 products. Currently, the club has 39 members, with 285 product codes. Among them, there are many OCOP items, potential agricultural products of the locality.

According to the Department of Industry and Trade of Dak Lak province, the Dak Lak 2024 Industry and Trade Fair and OCOP Products is an opportunity for the locality to promote its image, achievements in socio-economic development, science and technology as well as the potential and advantages of the locality. This is also a major trade promotion event, creating conditions for businesses in provinces and cities to promote their brands, products and services as well as to exchange, learn, share experiences, and seek investment cooperation opportunities to expand the business market and develop sustainably in the integration trend.

Standing Vice Chairman of the Provincial People's Committee Nguyen Tuan Ha emphasized that Dak Lak with its potential and advantages in agriculture, along with the diligence and efforts of businesses, cooperatives and farmers, has created many OCOP products, quality agricultural products, bringing great value and in line with market trends. This fair is a meaningful trade promotion activity to help introduce the potential, strengths and development achievements and prospects of the locality.

Dak Lak hopes that through the fair, it will create favorable conditions for trade to attract investment. From there, it will contribute to promoting production development, creating many new valuable products with high technology content to expand the domestic market and reach further into the international market, helping the local economy to truly develop sustainably, creating many stable jobs and improving the lives of farmers.

Source: https://thoibaonganhang.vn/nang-tam-gia-tri-nong-san-phu-hop-voi-xu-the-thi-truong-158344.html