NESCAFÉ new coffee essence retains the traditional flavor

Understanding the Vietnamese consumers' need for "rich in flavor but convenient" coffee, NESCAFÉ, a brand of Nestlé Vietnam, officially introduces its new NESCAFÉ concentrated coffee product.

NESCAFÉ, the first new coffee concentrate to appear in Vietnam, is a perfect choice for Vietnamese coffee lovers. (Source: Nestlé Vietnam)

Making its debut in Vietnam, this product is a perfect choice for Vietnamese coffee lovers because it satisfies both the Vietnamese preference for strong, traditionally brewed filter coffee and the convenience of a quick, easy-to-use beverage in today's busy life.

Proud to be the world's largest exporter of Robusta coffee beans, Vietnam possesses a unique and diverse coffee culture, making coffee a long-standing national beverage in Vietnamese life. However, with increasingly busy lifestyles, Vietnamese people today are looking for convenient coffee products while still appreciating the rich, aromatic flavor of traditional filter-brewed coffee.

Understanding this sentiment, NESCAFÉ believes that coffee is not simply a beverage to sip daily, but can also be a novel experience when improved in packaging and formula. As the first packaged coffee product to appear in Vietnam, the coffee concentrate is a unique idea loved by consumers for its refreshing taste. Using a production process that mimics the traditional Vietnamese filter brewing technique—compression, brewing, and extraction—NESCAFÉ utilizes high-temperature brewing of roasted and ground coffee before extraction to preserve the purest, most aromatic coffee concentrate, perfectly suited to Vietnamese tastes.

More than just delicious, authentic coffee, NESCAFÉ coffee concentrates are essential for satisfying coffee lovers' needs for quick and convenient enjoyment. The new NESCAFÉ coffee concentrates offer a convenient solution, allowing consumers to simply add ice and enjoy their coffee, saving time and fitting perfectly into busy schedules. The product comes in unique 75ml sachet packaging, exclusively produced by Nestlé Vietnam, and offers two standard Vietnamese filter-brewed coffee flavors to suit Vietnamese tastes: black coffee concentrate and iced milk coffee concentrate.

Mr. Mostafa Youssef, Director of Coffee & Beverages, Nestlé Vietnam. (Source: Nestlé Vietnam)

Mr. Mostafa Youssef, Director of Coffee & Beverages at Nestlé Vietnam, shared: “Coffee lovers in Vietnam now have more choices to enjoy their coffee with the new NESCAFÉ coffee concentrate. The desire to enrich the experience of Vietnamese consumers is the driving force behind the launch of this product. This is also a testament to our efforts on our 30-year journey in Vietnam, bringing consumers exquisite, authentically Vietnamese coffee products, becoming an indispensable part of Vietnamese coffee culture.”

For many years, NESCAFÉ has ​​been providing consumers with diverse coffee experiences through its unique product portfolio. NESCAFÉ coffee concentrates, and NESCAFÉ products in general, are researched and developed to suit Vietnamese tastes and are made from 100% standard Vietnamese coffee beans using techniques from the NESCAFÉ Plan program.

Launched in Vietnam in 2011, the NESCAFÉ Plan is a prime example of Nestlé's commitment to improving quality of life. The program has had a positive impact on the sustainable development of Vietnam's coffee industry by improving coffee bean quality and guiding the transition to regenerative agriculture through training in proper farming practices.

In the coming years, the NESCAFÉ Plan 2030 program will continue to support farmers in sustainable coffee cultivation, bringing quality cups of coffee and contributing to improving the quality of life for Vietnamese people.

Source: https://baoquocte.vn/nescafe-nuoc-cot-ca-phe-moi-giu-tron-huong-vi-truye-n-thong-255458.html