This is a prestigious national marketing award, held annually to honor innovative marketing strategies that spread value to the community and make positive contributions to socio-economic development.
The awards are given based on the strict criteria of the Vietnam Marketing Awards judging panel, including: the creativity of the strategy, communication effectiveness, impact on the destination brand, ability to spread awareness within the community, and value contributed to sustainable development.
Ninh Binh 's marketing strategy focuses on leveraging its heritage and natural values, applying digital transformation, organizing iconic events, and mobilizing public-private partnerships and community collaboration. By 2025, the province aims to achieve impressive results: welcoming approximately 19.4 million visitors (including 2.2 million international visitors), generating tourism revenue of 21,300 billion VND, along with many outstanding media and digital interaction indicators.
Several activities directly contributed to this success, including large-scale events such as the "Golden Tam Coc - Trang An" Tourism Week, the Forestival - Trang An Music & Creativity Festival, the "Heart of Heritage" project, along with famtrip and presstrip programs, collaborations with global platforms, and multi-channel communication campaigns. Digital transformation initiatives also contributed to enhancing the visitor experience and spreading the image of the destination.
At the awards ceremony, representatives from the Ninh Binh Department of Tourism affirmed that they will continue to promote the image of the destination, improve tourism management and operation capabilities, expand international cooperation; strongly develop green tourism and community tourism to preserve natural and cultural values and create more practical benefits for local people. At the same time, they will continue to improve the tourism product system, focusing on service quality, tourist satisfaction, and community benefits, developing sustainably in conjunction with heritage preservation to become a leading destination domestically and internationally.
The award recognizes the sustained collaborative efforts between the government, the business community, local people, and the active support of news agencies and the press throughout the process of building and promoting Ninh Binh's tourism image.
Source: https://baoninhbinh.org.vn/nganh-du-lich-ninh-binh-nhan-giai-thuong-tiep-thi-dia-phuong-xuat-sac-251212200558264.html
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