Countryside products change according to the OCOP program

Visitors view OCOP products of Hieu Phat Agricultural Service Cooperative. Photo: THUY TIEN

A boost for the rural economy

With rich agricultural and aquatic potential and long-standing traditional occupations, Vinh Phong is witnessing a strong transformation thanks to the OCOP program. With the support of the locality, entities and businesses have raised traditional products to new heights in terms of scale and quality. This is an important lever to promote trade, expand markets, and create jobs for local people.

Currently, Vinh Phong commune has 15 products that meet the 3-star OCOP standard. “The People's Committee of the commune regularly directs relevant sectors to promote the management and use of brands, mobilize production households to maintain hygiene, food safety, and the environment... At the same time, OCOP entities are supported with policies to expand markets and cooperate in production, creating new momentum for local agriculture, changing production practices and forming larger-scale product linkages,” said Vice Chairman of Vinh Phong Commune People's Committee Nguyen Van Sy.

Taking advantage of the locality's abundance of shrimp and fish, Ms. Le Thi Kim Thoa has diversified her dried and fish sauce products, gradually expanding her brand. "To help people in the shrimp farming area have outlets, I produce dried shrimp. Encouraged by the local government, in 2019 I established a cooperative to purchase raw shrimp and fish; supplying dried shrimp, dried fish, and sour shrimp sauce. By the end of 2021, the products were recognized as meeting 3-star OCOP standards," Ms. Thoa shared.

After many years of efforts, Ms. Thoa's Hieu Phat Agricultural Service Cooperative has 7 products that meet the 3-star OCOP standard. From here, the value of the cooperative's products has been increasingly raised, creating jobs for about 20 workers, with an income of about 8 million VND/person/month. "I hope that the cooperative's OCOP products will increasingly reach further and be welcomed by a large number of customers," Ms. Thoa hopes.

Ms. Le Thi Kim Thoa develops dried products that meet 3-star OCOP standards. Photo: THUY TIEN

Arousing the spirit of entrepreneurship and creativity

After nearly 20 years of living and working in Ho Chi Minh City, Mr. Truong Kim Bi decided to leave the city to return to his hometown to start a business. Through research and guidance from the local authorities, in 2019 he launched Bibo rice flakes. "Taking advantage of ST25 rice grown on shrimp farming land, I made rice flakes, combining more than 10 ingredients to turn a dish familiar to rural people into a branded product with economic value," Mr. Bi shared.

Over the past time, Bibo Rice Flakes Company Limited has affirmed its brand thanks to its creativity in processing and eye-catching packaging design. All 5 rice flake products meet 3-star OCOP standards, reaching the markets of Hanoi, Ho Chi Minh City, some central provinces and having export orders to foreign countries.

“Currently, we have 5 products: ST specialty rice cake, ST specialty brown rice cake, dragon blood brown rice cake, purple sticky rice cake, purple rice cake with Quoc Yen sauce. Each product has its own flavor, giving customers many choices,” Mr. Bi shared.

By focusing on linking production according to the value chain, Vinh Phong commune creates conditions for each OCOP product and traditional craft to reach further, bringing new values and new lives to local people.

Narcissus

Source: https://baoangiang.com.vn/san-pham-que-doi-thay-theo-chuong-trinh-ocop-a467366.html