Toyota Vios: 22 years of affirming its position as a national service vehicle

Over the past two decades, Toyota Vios has become the top choice for Vietnamese drivers thanks to its durability, economy and low operating costs, affirming its solid position.

A 22-year journey on the streets of Vietnam.

Since its launch in the Vietnamese market 22 years ago, the Toyota Vios has become an indispensable part of the urban transportation landscape. From traditional taxis to modern technology-driven ride-hailing vehicles, this B-segment sedan has quietly proven its core values: durability and efficiency. Instead of competing with flashy features, the Vios builds trust among professional users who consider the car a daily work tool.

The Toyota Vios has become a familiar sight on Vietnamese streets for over two decades.

The formula for success: Persistence and cost- effectiveness.

Practical value is the core element that has helped the Toyota Vios win over the driving community. The formula for this model's success is built on three main pillars: stable performance, fuel efficiency, and reasonable maintenance costs. These factors are particularly important for the transportation business, where economic efficiency is paramount.

Phan Van Chau, a technology driver in Hanoi , said his car runs more than 300 km per day but rarely has major problems. "The cost of fuel and maintenance is also easy to control, so I feel secure in sticking with it," he shared. This stability helps minimize the time the car is in the workshop, maximizes operating time and generates income.

For many drivers, the Vios is a reliable workhorse thanks to its low running costs.

In addition, the Vios’s ability to retain its value is also a big plus. Mr. Nguyen Ngoc Khanh in Da Nang used a 2017 Vios G for service and felt satisfied with the resale price after many years of use. This shows that the value of the car is less depreciated over time, helping the owner preserve part of the initial investment.

A strong position in the era of automotive technology.

As the transportation market shifts towards ride-hailing platforms, the Toyota Vios once again proves its adaptability. This model quickly became the top choice for the next generation of young, aspiring drivers. For them, the Vios is not just a vehicle, but also a reliable business partner, a solid starting point for their careers.

The durability of the Toyota Vios has been proven by generations of service drivers in Vietnam.

The story of Ms. Nguyen Thi Hau in Nam Dinh is a testament to the role of Vios beyond that of a regular car. She shared: "Thanks to Vios, I can drive with peace of mind every day, enough to cover my living expenses and send my two children to school." The car has become a symbol of peace of mind and the foundation for economic stability for many families.

The Vios' design focuses on practicality, suitable for the high frequency of use of a service vehicle.

Anniversary Edition and Appreciation Program

To commemorate 30 years of Toyota's presence in Vietnam and 22 years of the Vios accompanying consumers, Toyota Vietnam has introduced a special commemorative edition exclusively for the domestic market. This is seen as an act of gratitude to the community of drivers who have trusted and chosen the Vios over the years.

In October, Toyota Vietnam and its dealer network also launched a promotional program for customers purchasing Vios vehicles. The promotional packages include financial support with an interest rate of 1.99% per year for the first 6 months from Toyota Financial Services Vietnam (TFSVN) and support for registration fees up to 100%, with a total value potentially reaching 54 million VND.

The Vios continues to be a popular starting choice for many new-generation tech-savvy drivers.

Conclude

After 22 years, Toyota Vios is not only Toyota's best-selling car in Vietnam but also an icon in the transportation service industry. Although it is not a car with a breakthrough design or the most advanced technology in its segment, Vios has succeeded by focusing on the core values ​​that its target customers need most. The success of Vios is a testament to a correct product philosophy: meeting real needs and building trust through durability.

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Source: https://baonghean.vn/toyota-vios-22-nam-khang-dinh-vi-the-xe-dich-vu-quoc-dan-10308333.html