Ho Chi Minh City: Textile, footwear industry seeks to develop domestic market

Mr. Tran Huu Linh - Director of the Department of Domestic Market Management and Development. *Photo: M. Tuan*

In order to implement key solutions to develop the domestic market under the direction of the Government, on August 22, in Ho Chi Minh City, the Ministry of Industry and Trade coordinated with the Vietnam Textile and Apparel Association (VITAS) and the Vietnam Leather, Footwear and Handbag Association (LEFASO) to organize a conference on "Developing the domestic market of the Textile, Footwear and Leather Industry".

This is an important activity in the series of programs to promote the consumption of Vietnamese goods, while affirming the determination to effectively exploit the potential of the domestic market.

Speaking at the conference, Mr. Tran Huu Linh - Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) emphasized that focusing on exploiting the domestic market not only helps businesses stabilize output, but also helps consumers access products manufactured by reputable businesses that meet global standards.

In particular, in the context of export difficulties from major markets such as the US, EU, Korea or China, effectively exploiting the domestic market is considered a strategic direction to maintain stable production and promote sustainable growth.

According to the Department of Domestic Market Management and Development, many programs connecting supply and demand, supporting businesses to develop distribution channels, especially through e-commerce, have been widely implemented. Along with that is the positive response to the Campaign "Vietnamese people prioritize using Vietnamese goods", contributing to bringing domestic goods closer to consumers.

With the participation of over 100 delegates representing units under the Ministry of Industry and Trade, local Departments of Industry and Trade, e-commerce platforms, associations, textile and footwear enterprises, etc., the conference focused on 3 main contents, including: Discussion session; open dialogue session and exhibition area.

In the discussion session, delegates focused on assessing the current situation of the textile, garment and footwear industry in the process of exploiting the domestic market, thereby clearly identifying the opportunities as well as the challenges and difficulties that still exist.

This is also a forum for businesses and associations to share successful models and experiences in building brands and developing domestic distribution systems.

Textile and footwear products are displayed outside the conference space. *Photo: M. Tuan*

At the open dialogue session, delegates discussed and proposed many practical solutions to develop the domestic market for these two key industries, aiming at sustainable development goals.

At the exhibition area, textile and footwear enterprises introduced and displayed typical products, thereby creating conditions for direct connection between enterprises and consumers, contributing to promoting brands and enhancing the image of Vietnamese goods.

According to the Ministry of Industry and Trade, with a population of over 100 million people, domestic consumption in 2024 is estimated to reach 5-5.5 billion USD for textiles and about 1 billion USD for footwear. This shows that the demand for high-quality products is increasing, opening up a large space for Vietnamese businesses.

Source: https://hanoimoi.vn/tp-ho-chi-minh-nganh-det-may-da-giay-tim-cach-phat-trien-thi-truong-trong-nuoc-713597.html