From the first TV to the era of "empathy": 30 years of LG accompanying Vietnamese people

(Dan Tri) - From familiar electronic devices and household appliances in the living space, LG has become a caring, understanding companion, improving the daily life of millions of Vietnamese families to be more comfortable and happier.

30 years of LG accompanying the rhythm of Vietnamese family life.

To celebrate its 30th anniversary in Vietnam, LG recently released the film "Empathy Touches Love" as a heartfelt gift to millions of Vietnamese families.

The film recreates emotional moments of growing up, where childhood is filled with loving memories. It's the old television in the small house, where the children eagerly wait for their father to adjust the antenna so they can watch their favorite show; the first refrigerator with the refreshing yogurt their mother made herself; the simple washing machine that eased their mother's fatigue; and the first laurel wreath the child won.

As those children grow up, establish careers, and build their own families, their attention extends beyond their own small households to reciprocate and care for their parents in the same way their parents once loved them. Throughout this journey, LG remains present, silently but persistently caring for all family members with modern technology and profound empathy.

LG has always been quietly and persistently present, taking care of every member of the family.

The traditional antenna TV has been replaced by a modern wireless OLED TV; the top-loading washing machine has given way to AI DD-integrated washing machines; refrigerators now feature luxurious InstaView glass surfaces, and even air conditioners are equipped with AI to sense and adjust to the living environment. LG's journey of continuous product improvement and development is not only to serve but also to empathize with and care for each family member more thoughtfully, because "understanding is loving."

LG is proud to have been a partner with millions of Vietnamese families for 30 years.

With simple lyrics penned by musician Nguyen Hai Phong and familiar imagery, "Empathy Touches Love" affirms that LG's "Life's Good" is not far away but is always with everyone.

Continuing the journey of caring for Vietnamese families.

For three decades, LG has continuously innovated while maintaining its product development philosophy of "putting the user first." Beyond simply accompanying and supporting each family member, LG personalizes the experience through superior technology. This is also why LG has redefined artificial intelligence (AI) as empathetic AI to elevate the experience and provide more complete care for Vietnamese families.

In the entertainment sector, LG has fully integrated empathetic artificial intelligence into its LG OLED and QNED TV product lines, as well as LG StandbyME smart speakers and portable displays.

Notably, LG AI TVs can accurately recognize users through voice recognition, suggest relevant content based on habits and preferences, and allow customization of sounds (40 million modes) and images (1.6 billion modes), as well as intelligent search via AI Chatbot and Microsoft Copilot…

Meanwhile, the newly launched LG xboom AI and StandbyME 2 product lines also integrate empathetic artificial intelligence to deliver a superior audiovisual experience.

The 2025 generation of LG AI TVs offers automatic user recognition, personalization, and comprehensive user care.

Pioneering comprehensive healthcare solutions for the whole family, LG also launched its new Dualcool AI Air air conditioner range, leveraging the power of empathetic artificial intelligence to deliver a smart, energy-efficient experience and superior air purification capabilities. In addition, LG offers a range of nine air purifiers, equipped with advanced filtration systems featuring three layers of protection and powerful purification, along with distinctive designs such as the characteristic two-tiered tower design of the LG PuriCare Alpha 360 series, and the slim, elegant LG PuriCare Aero Booster PET and LG PuriCare Aero HIT models.

Understanding the habits and needs of Vietnamese people, LG has developed refrigerator lines localized for the Vietnamese market with a range of smart features, such as the InstaView glass door, which automatically lights up with just two taps, allowing easy viewing of food inside without opening the door, thus preventing energy waste.

The Instaview glass-fronted refrigerator is a modern appliance.

Aiming to help women share household chores, LG offers a variety of options, from top-loading and front-loading washer-dryers to WashTower washing machines, all integrated with empathetic artificial intelligence. Thanks to LG AI DD 2.0, the products can automatically detect the weight, fabric type, and level of dirt on the clothes and suggest the appropriate washing and drying program.

LG pioneered the development of LG UltraGear displays to meet diverse user needs from work to entertainment, as well as the LG gram AI laptop with its slim and lightweight design and durable performance, along with three projector versions (4K, Full HD, and HD) for premium home entertainment.

More than just an electronic device, each LG product is a friend that understands and cares for Vietnamese families in every moment of their lives, so that every moment returning home is a happier and more convenient experience.

Source: https://dantri.com.vn/kinh-doanh/tu-chiec-tivi-dau-tien-den-ky-nguyen-thau-cam-30-nam-lg-dong-hanh-cung-nguoi-viet-20250708151645464.htm