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Instead of choosing a regular high-end phone, more and more high-income young people are opting for genuine Vertu phones to showcase their status and individuality.
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| More and more young people are choosing to buy genuine Vertu phones. |
To better meet user needs and expand its customer base, the new Vertu models have integrated leading smartphone technologies at reasonable prices, targeting high-income young people.
According to representatives of Vertu Vietnam - the exclusive authorized distributor of genuine Vertu products in Vietnam - although the percentage of customers aged 20-35 buying Vertu phones is not very high, there have been signs of growth recently.
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Specifically, from the beginning of 2023 to the present, the purchasing power of young Vertu customers has continuously increased by 15% - 20% each month. The majority of these customers choose Metavertu, accounting for up to 90% of the purchases of genuine Vertu models at Di Dong Viet, primarily priced between 90 and 125 million VND. Following closely behind are the Aster P, iVertu, and Signature models, making up the remaining 10%, priced between 75 and 120 million VND.
Explaining this, a representative from Vertu Vietnam stated that the Metavertu is the world's first phone to support Web 3.0. It can run on a blockchain platform and transform media data into NFT assets, and with its powerful configuration and modern design, it's perfectly suited for young people passionate about crypto.
Furthermore, the price difference between Metavertu and other high-end smartphones is not too significant. Owning a phone from a higher-end brand, with a little extra budget, is not too difficult for many young people with decent incomes.
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Reportedly, the appearance of officially authorized Vertu stores in Vietnam has also met the needs of these young customers.
Vertu Vietnam is currently the official exclusive distributor of genuine Vertu products in the Vietnamese market, with an official website at Vertuvietnam.vn and two showrooms in Hanoi and Ho Chi Minh City. These are also two of the ten Vertu stores listed on the official Vertu global website.
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