VTC Online and the strategy for developing the educational technology market in Vietnam

VTC Online is one of the pioneering organizations in Vietnam that focuses on applying technology to education . With over 14 years of experience in online education, the company serves more than 30 million students and over 26,000 schools across Vietnam.

Based on feedback from parents and students during their studies, and the desire for a convenient and effective English communication solution in the digital age, VTC Online has worked closely with its partner Hodoo Labs to launch the Betia English learning application. The application is released with the belief that it is the best product for practicing English communication, delivering optimal results for Vietnamese students.

Betia English officially launched in Vietnam in August 2023. After 3 months of operation, the application has attracted considerable attention and achieved certain successes with nearly 100,000 downloads and users, and over 5 million English conversation practice phrases recorded on the system. Betia English has received many positive reviews from users with an average rating of 4.8 out of 5 on Google Play and Apple Store.

The launch ceremony for the Betia English app took place in August 2023.

On November 25th, VTC Online participated in the EduTech Award event with its product, Betia English, and was honored to receive the title of Promising Educational Technology of 2023. The award was rigorously evaluated by the Award Council, which includes prestigious figures in the field of educational technology such as: Dr. Nguyen Minh Hong - Head of the Organizing Committee of the 2023 Educational Technology Award, former Deputy Minister of Information and Communications (MIC), President of the Vietnam Digital Communication Association (VDCA), along with Assoc. Prof. Dr. Do Trung Tuan and Assoc. Prof. Dr. Dao Thai Lai - Co-Chairmen of the Award Council.

According to the judging panel, Betia English was highly rated for its many distinctive advantages. The application has a beautiful and engaging interface along with unique learning features, providing a novel educational experience for students.

Furthermore, Betia English also demonstrates VTC Online's focus on the application's development process, through localization and refinement of content to suit and fully meet the requirements of educational products in the Vietnamese market, where educational quality and teaching methods are top priorities.

VTC Online was awarded the title of Promising Educational Technology of 2023 with its Betia English application on November 25, 2023.

With continuous efforts, VTC Online announced that it will continue to partner with Betia English to improve product quality, providing Vietnamese children with the most effective opportunities to learn and access English at the optimal cost, through innovative learning methods combining unique game elements and advanced technologies.

Through this, VTC Online expects to reach 2,000,000 Betia English users in Vietnam by 2025, becoming a strategic educational product for VTC Online in its development of the Education Technology market in Vietnam.

Mr. Le Viet Hoa, Director of VTC Online, affirmed: “ We are committed to continuously developing advanced educational solutions, leveraging new technologies from around the world to provide the best learning experience for students, contributing to improving the quality of education in Vietnam .”

To learn more about Betia English, parents can visit the website https://betiaenglish.go.vn/ or contact the hotline (+84)8 3230 6226.

Bao Anh

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