Building a sustainable personal financial foundation for young people

The interactive event 'Financial Sowing Season' under the "Financial Harvest" campaign was held at FPT University Ho Chi Minh City, attracting more than 300 students to participate.

This is a project initiated by a group of students majoring in Multimedia Communications with the aim of raising awareness and personal financial management skills for the young generation.

Students participate in the event "Sowing financial season". (Source: Organizing Committee)

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The highlight of the event was the launch of the “Financial Personality Test” - a personal finance version of the personality test, developed based on the test provided by First Florida Credit Union, a credit institution based in Florida, USA.

This is the first tool designed specifically for Gen Z, with an eye-catching interface and deployed directly on touch screens placed at the event.

Through 15 short questions related to spending habits, consumer behavior and financial decision-making, participants will receive results classified into financial personality groups such as "Style Peacock", "Reserved Ostrich", "Accumulator Crow" or "Calm Owl", along with advice for improvement tailored to each individual.

The test experience area attracts a large number of students thanks to its interesting format, familiar character images, and the spirit of sharing results enthusiastically on social networks.

Inspired by the agricultural cycle, the event is designed as a “financial seeding” journey with many highly practical activities.

At “Profitable Rice Warehouse”, students experience term deposits and receive interest after 60 minutes to understand the principles of smart savings. Meanwhile, the “Where to sow rice” area helps participants form financial goals for 2025 and initially plan for sustainable financial management.

The interactive game “Germ Finance” presents familiar consumer scenarios where participants use a touch screen to “slay the spending monster” – a form of learning through play that helps practice effective financial decision-making skills in a vivid simulation environment.

At the same time, the activity "Re-sowing a new season" - a fundraising booth with exclusively designed products, spreading positive financial messages to the community.

Closing the event was the in-depth Talkshow “Financial Harvest” which brought close and practical sharing on how to control spending, save and make long-term plans; at the same time inspiring students to be more proactive in their own financial management journey.

Instead of a dry academic approach, the campaign brings content that is close, creative and easy to apply to young people. (Source: Organizing Committee)

The “Financial Harvest” campaign aims to build a sustainable personal financial foundation for young people by combining professional knowledge, gamification and creative communication.

The core message that the program wants to convey is "If you want to reap financial stability, start by sowing the right awareness" - a practical step for Gen Z to understand themselves, understand money and understand their future.

The “Financial Harvest” campaign focuses on young people aged 18-22 in Ho Chi Minh City, who are entering independent life but do not have much experience in personal financial management.

Instead of a dry academic approach, the campaign provides close, creative and easy-to-apply content, helping Gen Z approach financial knowledge in a gentle yet practical and effective way.

By combining gamification and a financial management personality test, the campaign helps young people approach financial concepts in an intuitive way, build smart spending habits and make appropriate financial plans.

Source: https://baoquocte.vn/xay-dung-nen-tang-tai-chinh-ca-nhan-ben-vung-cho-gioi-tre-310513.html