Bringing the colors of the great forest, thousands of flowers, and blue sea to the 2025 Fall Fair

On chilly late autumn days, stepping into Lam Dong's exhibition space at the 2025 Autumn Fair (taking place from October 25 to November 4 at the Vietnam National Exhibition Center, Dong Anh - Hanoi) makes people's hearts feel warmer. With the theme "Lam Dong: Connecting - Integrating - Growing", the exhibition space of more than 200 square meters appears like a brilliant picture, standing out among the myriad of colors.

Flower boat model carrying agricultural products across the waves to reach the ocean

Recreating Lam Dong homeland with colors and scents

Entering the space, viewers seem to be lost in three emotional regions: the great forest, thousands of flowers, and the blue sea. Everything is cleverly arranged like the continuous flow of “integration waves”. The curved brown walls are both rustic and sophisticated, creating a sense of closeness.

The space is divided into 3 main zones; in the "Great Forest - The Source of Vitality" zone, the aroma of roasted coffee mixed in the wind reminds us of the misty coffee hills in the M'nong and Di Linh plateaus. The majestic image of the Central Highlands, the birthplace of agricultural specialties such as coffee, fruit trees, and OCOP products. The model of Dak Nong UNESCO Global Geopark attracts visitors with the image of volcanoes, basalt and sediments as symbols of enduring natural power.

Volcano model of Dak Nong UNESCO Geopark

Through "Thousand Flowers - Heart of Connection", where the colors of flowers are as brilliant as a small corner of Da Lat in the heart of Hanoi . The immortal flower boat made from more than 10,000 flowers is "set sail" in the middle of the ocean, carrying tea, coffee, vegetables, silk, flowers, mushrooms and other agricultural products with the brand name "Da Lat - Miraculous crystallization from the good land". The bunches of orange roses hanging in the wind shimmer under the yellow lights, evoking the gentle autumn colors of Da Lat. Besides, the Bao Loc silk performance area makes many people fascinated when witnessing the silkworms eating mulberry, spinning silk, the hands working to reel silk, spin yarn, and weave scarves and shirts. Mr. Nguyen Quang Dung - a tourist from Hanoi was moved: "I see the soul of the countryside in each silk thread. The smell of oolong tea, the smell of coffee, the smell of new silk. All evoke a very unique flavor that only Lam Dong has".

Products of the brand "Da Lat - Miraculous crystallization from the good land" are displayed in a space full of autumn colors.

If “Thousand Flowers” ​​is the heart, “Blue Sea - Towards the World” is the door of Lam Dong. Wind power models, logistics ports, and dragon fruit towers reaching high, demonstrate the desire for sustainable integration. The check-in area simulating the Phan Thiet and Mui Ne water towers and the Po Sah Inư tower attracts young visitors to take photos and share them on social networks via delicately designed QR codes.

At the tea and coffee experience corner, visitors can enjoy a hot cup of Da Lat Arabica coffee while chatting with consultants about the potential for exporting Vietnamese agricultural products and investing in Lam Dong. Mr. Michael Brown, a tourist from the UK, commented with delight: “This space makes me feel that Lam Dong is not only a beautiful land, but also very dynamic, creative and knows how to take advantage of its identity to reach out to the world.”

Telling stories about Lam Dong land and people and their aspirations to rise up

Not only is the art installation attractive, but also the spirit of connection - integration - growth is clearly shown through every detail. From the natural brown color of the wall to the warm yellow light, from the spreading aroma of coffee to the bright colors of fresh flowers, everything is calculated to create an emotional journey from the majestic wilderness, through thousands of dreamy flowers, to the vast blue sea.

Thanh Long Tower model with Lam Dong's OCOP products

OCOP products, goods branded “Da Lat - Miraculous crystallization from the good land”, and typical rural industrial products are displayed like works of art. Each product is a story about the land, sky and people of Lam Dong: from coffee beans picked when the dew is still on, to persimmons hung in the wind patiently waiting for the sun to dry, or silk woven with the love of the craftsman.

Lam Dong booth is therefore not simply a place to introduce products, but also wishes to preserve the traditional spirit but broaden the vision, inherit the heritage but constantly innovate. Each agricultural product is created by the identity and achievements of labor and efforts to improve productivity, quality and innovation.

Comrade Ho Van Muoi, Chairman of the Provincial People's Committee, visited the exhibition space and visited the units and enterprises of the province participating in the Fair.

The 2025 Autumn Fair gathered hundreds of booths from localities, corporations and businesses across the country, but Lam Dong's space still stood out with its own appeal. Many visitors stopped longer, took photos, experienced and brought back products and deep impressions of the land of "thousands of flowers - vast forests - blue seas". From strong coffee, brilliant flower colors, refreshing tea, to dried seafood, fish sauce, fruits... delicately arranged in the artistic space, creating great appeal. Ms. Ngoc Anh, a student at Hanoi University of Fine Arts, said: "This space makes me want to set foot in Lam Dong once, to touch and enjoy that beauty in real life."

During the 10 days of the 2025 Autumn Fair, the exhibition space of Lam Dong province attracted many eyes and held the feet of many visitors. What lingered in people's hearts was the echo of the bright colors of flowers carrying the wild wind and the salty taste of the blue sea, all blending together to bring the spirit of connection, integration and proud growth.

Source: https://baolamdong.vn/mang-huong-sac-dai-ngan-ngan-hoa-bien-xanh-den-hoi-cho-mua-thu-2025-399588.html