Google’s AI Overviews feature—which allows users to quickly view aggregated content without having to click through to the original source—is causing concern for many publishers. According to data analytics firm Authoritas, if a page that previously topped search results is pushed below the AI summary, it could lose about 79% of its traffic for that query.

The research also found that links to YouTube were often given priority over news sites. The findings have now been submitted to the UK Competition and Markets Authority (CMA) as part of a legal complaint.

google ai overviews Tech Xplore
Google AI Overviews feature causes a serious drop in news website traffic. Photo: Tech Xplore

Google dismissed the report, saying the study was “based on false assumptions.” A Google spokesperson said it still sends billions of visits to websites every day and has not seen a significant decline.

However, another independent study from the Pew Center (USA) also showed a similar trend: only 1/100 users clicked on the link under the AI summary in nearly 69,000 searches surveyed in one month.

In the UK, many publishers have already felt the impact. In May, Carly Steven, head of MailOnline, said that clicks from results with AI Overviews were down 56.1% on desktop and 48.2% on mobile.

Media organizations including Foxglove, the Alliance of Independent Publishers and the Movement for an Open Web have joined together to file a complaint, claiming that Google is “stealing” and using journalistic content to feed its AI tools, while also preventing newsrooms from reaching their readers.

“Google is keeping users in a closed ecosystem, exploiting and monetising valuable content – including news – that others have worked hard to create,” said Owen Meredith, CEO of the British News Media Association. “If this continues, it will lead to the demise of quality information online.”

Ms. Rosa Curling, Director of Foxglove, condemned Google for not only copying journalists' content but also using it to "increase its own profits, while news organizations lose readers - their lifeblood".

(According to The Guardian)

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Source: https://vietnamnet.vn/ai-cua-google-co-the-dan-den-su-diet-vong-cua-tin-tuc-truc-tuyen-2426268.html