Google is currently the most popular search engine globally in general and in Vietnam in particular. The most searched topics and keywords on Google will reflect the interests of most Internet users in Vietnam.
Recently, Google has just announced the keywords, topics, content and outstanding events that Vietnamese Internet users are most interested in and searched for on its website in 2025.

AI keywords that Vietnamese Internet users are most interested in and search for on Google in 2025 (Photo: Google).
Among them, AI (artificial intelligence) has become one of the hottest topics that Vietnamese users are most interested in and searched for the past year, with 5/10 of the most searched keywords related to AI.
Deep Seek, an AI tool from China, has become the most searched keyword by Internet users in Vietnam in 2025. Deep Seek became a global phenomenon when it was launched in early 2025, highly appreciated by technology experts and users for its ability to respond to questions.
The fact that the keyword “Deep Seek” is at the top of the search keyword list shows that Internet users in Vietnam are also very interested in this AI tool.
The other 4 most searched AI-related keywords in Vietnam include ChatGPT (ranked 2nd), Gemini (ranked 4th), Pixverse AI (ranked 5th) and Grok (ranked 6th). These are all AI tools that are loved and widely used by users in Vietnam.
In addition to AI keywords, Internet users in Vietnam have also been interested in and searched for content related to favorite movies in 2025, with 4/10 of the most searched keywords on Google related to movies.
Specifically, the names of movies ranked from 7th to 10th in terms of most searched on Google in Vietnam are all names of movies, including “Red Rain”, “When Life Gives You a Tangerine”, “Squid Games 2” and “Hunchback”.

Among the news content that Vietnamese Internet users were most interested in and searched for on Google last year, keywords related to storms accounted for 7/10 positions. This is understandable because last year, Vietnam had to continuously suffer the devastation of many strong storms, causing great damage to people and property.
However, the news topic that Vietnamese users are most interested in and searched for is the FIFA Club World Cup, a tournament held in the US last June and July. The keyword “FIFA Club World Cup” ranked first in terms of news topics searched for on Google Vietnam last year.
Readers can see details of the most interested and searched content on Google in Vietnam in 2025 divided by separate topics here.
Source: https://dantri.com.vn/cong-nghe/nguoi-viet-quan-tam-chu-de-nao-nhat-tren-internet-trong-nam-2025-20251205184832318.htm










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