The new era with its lofty goals poses new requirements and new tasks that are very glorious but also full of difficulties and challenges, requiring our entire Party, people and army, including the Propaganda and Mass Mobilization sector, to strive resolutely and rise up.
The cause of national construction, development and protection is facing many historical opportunities and chances. The effective implementation of the Resolution of the 13th National Party Congress with revolutionary strategic decisions opens up a comprehensive, extensive and synchronous reform path, a development space for the country. This is the prerequisite for Vietnam to take advantage of opportunities, overcome challenges, and steadily move forward on the path of rapid and sustainable development.
The new era is forecasted to face an increase in multidimensional and complex ideological, cultural and social changes. Propaganda and mass mobilization must be one of the pioneering fields in orienting ideology, guiding awareness, conveying the nation's development aspirations, propagating and mobilizing the entire Party, the entire people and the entire army to firmly grasp, correctly understand, highly agree with, and successfully implement the Party's guidelines and policies; actively contributing to building a clean and strong Party and political system, firmly protecting the Party's ideological foundation; tightening the close relationship between the Party and the people, enhancing the people's trust in the Party and the regime; strongly arousing the spirit of patriotism, solidarity, self-reliance, loyalty, honesty, responsibility, discipline and creativity of the Vietnamese people; effectively connecting and promoting the strength of the nation with the strength of the times; contributing to unblocking and maximizing all motivations and resources for national development.
Propaganda and mass mobilization must not only “go ahead-pave the way, go together-implement” but also become a vanguard, creative force in shaping and spreading the system of national values, the system of Vietnamese cultural values, the system of Vietnamese family values, and the standards of Vietnamese people. This is the core, long-term and strategic mission of propaganda and mass mobilization work, contributing to making our Party increasingly closer to the people, close to the people, for the people, worthy of its role as a leader, a loyal servant of the people.
To carry out this noble mission and fulfill the historical responsibility before the Party and the nation, the entire industry must make a "strategic transformation" from tradition to modernity, meeting the requirements of national development in the new period; closely combining propaganda and mobilization, ideology and action with the spirit of "not being able to follow the old path; We must dare to think big, act big, carry out major reforms with the highest political determination and the most persistent efforts" (1).
Humanity is witnessing unprecedented changes in history, coming from the fourth industrial revolution with breakthroughs in digital technology , artificial intelligence, big data, the Internet of Things; from geopolitical shifts, social upheavals and the complexity and unpredictability of traditional and non-traditional security threats. To truly meet the requirements of the mission, the Propaganda and Mass Mobilization sector needs to comprehensively transform its thinking and awareness.
Thinking is the root, awareness is the foundation, renewing thinking and raising awareness are the keys to opening up new breakthroughs, new ways of doing things, overcoming old ways of thinking, old ways of doing things, old habits and customs. On the one hand, we must firmly and steadfastly apply and creatively develop the Party's ideological foundation, the quintessence and sustainability of Marxism-Leninism, Ho Chi Minh thought, and the Party's theory of innovation, taking it as a guideline for all activities.
On the other hand, we must be extremely receptive, open-minded, and proactive in approaching and absorbing new, progressive values of humanity in a scientific spirit so that our thinking does not become old and outdated, "always fresh, updated, carrying the breath of the times, keeping up with and advancing with the times" (2), overcoming the manifestations of old, rigid, dogmatic or extreme, voluntaristic thinking, enriching and increasing the persuasiveness of propaganda and mass mobilization work in the direction of: Solving practical problems, inspiring and spreading the desire to rise up.
Our Party has identified the important and strategic role of propaganda and mass mobilization in the new phase, considering it an important field and a leading front. The scope of the Propaganda and Mass Mobilization sector covers many fields, each field includes many areas of work, so the content of the sector's activities is very large, very rich and diverse. The era of national development is and will take place simultaneously with the digital era.
Propaganda and mass mobilization work is facing many new opportunities and challenges, in which "ideological work in cyberspace becomes a major front" (3). The formation of virtual reality space, the development of digital platforms, social networking platforms, multimedia communication systems, multi-platform communication and digital technology achievements pose many challenges for the Propaganda and Mass Mobilization sector, while also opening up many opportunities, especially diversifying information channels, quickly reaching all areas and all classes of people...
Therefore, there needs to be a fundamental, scientific and creative shift in the content and methods of operation. Ensuring a harmonious and dialectical combination between propaganda and mass mobilization work in the new organizational model. The basis for selecting the content of the sector's activities is first of all the core and most important issues in the Party's guidelines and policies for creating a new era; urgent practical issues related to the cause of national construction and development, national defense, Party building and rectification and the political system in the new context; complex and sensitive issues that contribute to maintaining political stability and social order and safety; it is necessary to establish the central position of culture, science and education in the country's development strategy in order to unleash resources and comprehensively develop Vietnamese people in the new era.
It is necessary to strongly shift from traditional methods to technology application, digital transformation, combined with interaction and dialogue on a diverse, multi-channel basis, using technology and multimedia communication, taking interaction and dialogue, especially between key leaders, heads at all levels with cadres, party members and people, as the main method to improve the actual effectiveness of propaganda and mobilization.
Harmoniously combine propaganda, widespread dissemination throughout society and in-depth propaganda suitable for each target group, especially for young people, workers, remote areas, and disadvantaged areas. Focus on selecting appropriate propaganda and mobilization contents and methods for each type of target depending on age, gender, occupational characteristics, location, and operating environment, etc., bringing propaganda and mobilization into depth, creating a widespread and sustainable effect so that people "understand correctly, grasp clearly and have high consensus" as directed by General Secretary To Lam at a recent working session with the Central Propaganda and Mass Mobilization Commission.
The "position" of propaganda and mass mobilization work in the new situation needs to be increasingly consolidated and strengthened; there must be close, regular, synchronous and effective coordination between the Central Propaganda and Mass Mobilization Commission and relevant departments, ministries and branches; with the Vietnam Fatherland Front, socio-political organizations; with the propaganda and mass mobilization commissions of provincial, municipal and central party committees in the spirit of focusing on the grassroots; with the overseas Vietnamese community and propaganda and mobilization organizations of communist parties and ruling parties in the region and in the world.
Correctly recognizing the position, functions, tasks and optimizing the new organizational structure; promoting the focal role, expanding intra-sectoral and inter-sectoral linkages is a strategic shift of fundamental significance for the Propaganda and Mass Mobilization sector in the new era.
With 95 years of construction and development, the Propaganda and Mass Mobilization sector has a strong, pioneering team on the ideological, cultural, scientific and educational fronts of the Party; making many great contributions to the cause of liberating, protecting and developing the country.
The new era has not only created a favorable environment and conditions for the propaganda and mass mobilization staff to continue to promote their qualities, capacities and valuable lessons learned, but also set new requirements and tasks that are increasingly higher, more complex and heavy, requiring those working in propaganda and mass mobilization to constantly strive, rise up, and fulfill their responsibilities, worthy of being "loyal soldiers on the ideological front, mobilizing the people".
Under the correct leadership of the Party, the close attention and guidance of the Central Executive Committee, the Politburo, the Secretariat, and directly General Secretary To Lam; with the glorious tradition and determination and efforts of the staff, the Propaganda and Mass Mobilization sector will certainly successfully carry out the strategic transformation, making worthy contributions to the cause of creating a new era of strong and prosperous development for the nation.
Nguyen Trong Nghia
Member of the Politburo, Secretary of the Party Central Committee, Head of the Central Propaganda and Mass Mobilization Commission
(Reporter according to Nhan Dan Newspaper)
Source: https://btgdv.cantho.gov.vn/vi/news/hoat-dong-tuyen-giao-va-dan-van/buoc-chuyen-chien-luoc-cua-nganh-tuyen-giao-va-dan-van-trong-ky-nguyen-moi-3144.html
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