The tobacco industry has exploited the image of women as powerful and alluring to market its products. However, smoking poses many serious health risks, particularly to reproductive health and cancer.
The tobacco industry targets women: Seductive marketing campaigns and health hazards.
The tobacco industry has exploited the image of women as powerful and alluring to market its products. However, smoking poses many serious health risks, particularly to reproductive health and cancer.
Sophisticated marketing campaign and exploitation of women.
Over the years, the tobacco industry has successfully exploited the psychology and image of women in its marketing and advertising campaigns.
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Cigarettes not only harm health, but can also devastate women's lives and happiness. |
Images of cigarettes associated with glamour, independence, power, and a free lifestyle have attracted millions of women worldwide to use tobacco without fully understanding the serious harm this product causes.
But behind that allure lies a dark truth that few see: cigarettes not only harm health, but can also devastate women's lives and happiness.
According to the World Health Organization (WHO), there are currently more than 1 billion smokers globally, including 200 million women. Each year, tobacco kills approximately 2.15 million women, a number far exceeding what the tobacco industry's advertising campaigns often convey.
Although women account for only 20% of all smokers worldwide, they make up 30% of all deaths from tobacco-related diseases.
In Vietnam, there are currently over 400,000 women who smoke, equivalent to 1.7% of the total population. This is a significant number, especially considering studies show that the rate of e-cigarette use among young people, particularly female students, has increased sharply in recent years.
A study by the School of Public Health found that the percentage of female students using e-cigarettes increased from 4.3% to 8% in just one year.
One of the main factors driving women to smoke is the incredibly sophisticated marketing campaigns of the tobacco industry. Tobacco companies have leveraged images of freedom, power, and gender equality to reach and attract female customers.
Tobacco products are associated with the image of a modern, confident, and glamorous woman, creating the notion that smoking is an integral part of self-affirmation and lifestyle development.
For example, the Vogue Slim cigarette brand is designed to appeal to a female audience, with its slim cigarettes and advertising imagery that conveys elegance and charm.
This is a clever marketing strategy, playing on women's concerns about their figure and appearance. However, it inadvertently masks the fact that cigarettes cause serious health problems, especially for women.
Tobacco and its dangerous effects on women's health.
Although the harmful effects of tobacco on the health of both men and women are serious, women are more likely to be severely affected due to specific health problems.
According to Dr. Nguyen Trung Nguyen, Director of the Poison Control Center at Bach Mai Hospital, smoking not only increases the risk of cancers such as lung cancer and cervical cancer, but also has negative impacts on reproductive health and the ability to conceive.
Reproductive health issues: Smoking increases the risk of infertility, premature birth, stillbirth, ectopic pregnancy, and causes hormonal imbalances, making women more prone to early menopause.
During pregnancy, smoking can lead to dangerous complications such as miscarriage, stillbirth, sudden infant death syndrome, and serious health problems for the child.
Lung disease and chronic illnesses: Women who smoke are at a higher risk of developing severe chronic obstructive pulmonary disease (COPD) compared to men. The toxins in cigarettes attack the respiratory system, blocking airways, damaging the lung lining, and potentially leading to emphysema and chronic bronchitis. Women who smoke are also 25.66 times more likely to develop lung cancer than non-smokers.
Although the tobacco industry has made every effort to promote its products as symbols of women's freedom and empowerment, in reality, the benefits they offer are merely a marketing ploy to increase revenue.
Their ultimate goal is to transform women into a larger customer base, particularly in low- and middle-income countries.
According to Ms. Huynh Lan Phuong, technical advisor at Vital Strategies, 71% of women who smoke today live in low- and middle-income countries, where tobacco industry advertising campaigns are becoming increasingly aggressive. This means that marketing strategies, no matter how sophisticated, cannot hide the truth behind the white smoke of cigarettes.
Given the unpredictable health risks from tobacco, women need to be clearly aware of the harm caused by smoking and stay away from the alluring advertising campaigns of the tobacco industry.
It is important to protect your own health, the health of your family, and your community by staying away from tobacco, whether through active or passive smoking, in order to live a long, healthy, and truly free life.
Source: https://baodautu.vn/nganh-cong-nghiep-thuoc-la-nham-den-phu-nu-chien-dich-tiep-thi-quyen-ru-va-nhung-hiem-hoa-suc-khoe-d232981.html
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