Digital transformation of journalism: A strategic boost for radio stations

70th Anniversary Celebration of Hanoi Radio and Television Station

Comprehensive digital transformation across all operations is a strategic measure for Hanoi Radio and Television Station to achieve new goals in the coming years.

Hanoi Radio and Television Station began its digital transformation by restructuring its organization, changing its management/operational methods; building a digital transformation strategy and action plan aimed at optimizing the system, creating new values ​​through the application of modern technologies and smart management models.

Hanoi Radio and Television Station is rebuilding and standardizing its work processes, from content orientation, production organization, product packaging, broadcasting, publishing on digital platforms, and business services, with the goal of fulfilling political tasks, ensuring the operating principles of a media agency, and satisfying viewers/listeners/readers and customers.

Hanoi Radio and Television Station has built a structured, centralized data warehouse, including content data (production, storage, broadcasting/distribution), internal operational data, data on audience profiles and viewer/listener/customer behavior, competitor data, etc., and considers it a crucial source of information for its daily operations.

To adapt to the organization's digital transformation, Hanoi Radio and Television Station has collaborated with partners to design a series of digital skills training/retraining programs for all levels of management, reporters, editors, technicians, and staff in various departments.

Hanoi Radio and Television Station is building a digital journalism ecosystem (HANOI ON). This ecosystem is a multi-dimensional network where a range of entities interact cross-functionally, from content production units (inside and outside the station), content coordination units, platform providers, service providers to the audience, and value-exchange elements within the network such as content, transmission channels, technology, finance, products, and services…

The entities participating in this ecosystem are arranged in a three-tiered structure, centered around the audience, interacting and exchanging value in a specific cycle that mimics the food chain of a natural ecosystem.

This ecosystem will help us build and maintain a community of audiences with digital content and service providers to form a next-generation media network in Hanoi.

The positive impacts of digital transformation

Change your mindset.

The digital transformation process is changing the mindset and work habits of personnel, from management levels to reporters, editors, technicians, and staff throughout the station.

Shifting management and operational thinking from a passive management mechanism to one that sets specific goals, measures performance, and guides organizational action helps to enhance focus, transparency, and commitment within the organization.

The shift is from a system of separate, isolated content departments to a collaborative system with shared responsibilities and benefits, following a converged newsroom model that produces and packages multimedia products.

Shifting from emotional thinking to problem-solving and interaction through digital thinking, along with the ability to analyze data, evaluate information, and make intelligent decisions based on data.

Change strategy

Comprehensive reform of content, program framework, operational methods - production and transmission of broadcasts for radio and television channels.

Leveraging the strengths of a Broadcasting and Television Station, applying digital technology and intelligent management models to create modern, highly competitive multimedia journalistic products and distribution channels in the internet environment.

Deploying digital services (digital advertising, digital services, physical-digital products, etc.) and non-traditional business models in the field of journalism as part of building the digital ecosystem of Hanoi Radio and Television Station.

Change strategy

Changing operational methods, content organization and management approaches, evaluation criteria, quality standards, and optimizing production processes towards digitalization helps the Radio and Television Station improve the quality of its radio, television, and electronic information products.

The digital transformation process has enabled the Broadcasting and Television Station to diversify its products and services across multiple transmission channels and distribution platforms, targeting specific customer profiles. This, in turn, creates momentum for innovation and optimizes the station's product production and packaging processes.

The digital transformation process has changed the entire workflow, moving towards goal management based on data analysis and operational optimization based on intelligent models, which has improved the quality of management and operation throughout the entire system.

Change the business model.

All business operations are conducted based on the analysis of internal data, customer profile data, market data, competitor data, etc., as part of the organization's digital transformation activities.

Transitioning to non-traditional business models in the journalism field such as MCN, digital marketing, affiliate marketing, digital product and service distribution services...

Digital transformation enables the station to conduct research, testing, and development of new strategic digital products and services, thereby innovating the digital journalism ecosystem and the station's business models.

Digital transformation is not just a technological solution, but also a journey of comprehensive change in mindset, strategy, and operating model at Hanoi Radio and Television Station. With a solid foundation from its digital transformation strategy, the station is shaping a sustainable future, leading in innovation and development of digital journalism, contributing to building a modern and internationally integrated media landscape.

Source: https://mic.gov.vn/chuyen-doi-so-bao-chi-cu-hich-chien-luoc-cho-dai-phat-thanh-truyen-hinh-ha-noi-197241224213618539.htm