Experts explain why Lisa easily rejected a $40 million contract.

Following Lisa's five explosive nights at the Crazy Horse strip club, the question of whether the Blackpink member will renew her contract with YG Entertainment continues to be a hot topic of discussion on South Korean social media.

According to the plan, the contract renewal between Blackpink members and YG Entertainment was supposed to take place last August. However, YG Entertainment announced that the contract renewal plan would be postponed until after Blackpink's Born Pink tour concludes.

Lisa performing at a strip club in Paris (France) (Photo: Instagram).

Nearly a month after the tour ended, YG Entertainment has yet to announce Blackpink's future.

Throughout this time, speculation about Lisa refusing to renew her contract with YG Entertainment has been constantly raised by the media. However, Lisa has remained silent while YG Entertainment explained, "Things are still under discussion."

Experts and fans in South Korea and China alike believe that Lisa no longer wants to continue with YG Entertainment. Lisa's separate schedules from the other members recently, and most notably, the five controversial nights at the Crazy Horse strip club, are all seen as signals that Lisa will be leaving YG Entertainment.

On October 9th, Lee Jin Ho, a renowned South Korean reporter and media expert, posted a noteworthy analysis on his personal YouTube channel about "Why Lisa doesn't want to renew her contract with YG Entertainment?".

Lee Jin Ho's video quickly became a hot topic, reaching number 1 on entertainment news site Naver (Korea).

Lisa has immense commercial value, making her a sought-after collaborator by many entertainment companies (Photo: Naver).

According to reporter Lee Jin Ho, the immense commercial value of the Thai singer is considered the reason why YG Entertainment could not retain her.

According to Lee Jin Ho, Lisa took a bold step by performing at the Crazy Horse strip club in France to express her determination to "break away." He said, "If Lisa re-signs with YG Entertainment, it's unlikely she'll appear in a show like that."

Previously, South Korean media was abuzz with news that Lisa had rejected a $40 million contract extension offer from YG Entertainment. Additionally, she was offered a contract worth 50 billion won (900 billion VND) by a Thai entertainment company. However, according to reporter Lee Jin Ho, the commercial value of Blackpink's youngest member is greater than those figures.

"In the Korean market, members Jisoo, Jennie, and Rosé receive more attention. However, Lisa's role with Blackpink on a global scale is crucial."

According to our research, Lisa's commercial value has reached over 100 billion won (1.8 trillion VND), far exceeding 50 billion won (900 billion VND). In this situation, YG Entertainment has almost no advantage in retaining Lisa," he said.

Lisa is the only foreign member of Blackpink. However, the Thai girl has the largest fan base in the group. She currently has over 98.1 million followers on Instagram, rivaling many world- famous stars.

Lisa has a large fan base in Southeast Asian countries. In Thailand, her home country, she is considered one of the top stars.

According to the Bangkok Post, Lisa was recently honored by the Thai Ministry of Culture as a "Cultural Ambassador Leader" for her contributions to spreading Thai culture globally and promoting economic development.

According to media experts, in Korea, Lisa is not the most famous name in Blackpink, but her influence on a global scale is quite large (Photo: Instagram).

In 2019, Lisa was voted the most famous person in Thailand, according to The Standard with 3 million votes. All of Lisa's activities in Thailand created a fever among young people and she was honored by Thai media as the "tourism rescue angel" of the golden temple country after the Covid-19 pandemic.

The singer, born in 1997, also holds many personal music records. As of September, Lisa's song "Money" (released two years ago) had reached over 1 billion streams on Spotify, the world's largest music streaming platform.

The Thai singer won the first Kpop (Korean pop) solo artist award at the MTV Video Music Awards, became the fastest female Kpop solo artist to reach 1 billion streams on Spotify, and the first female Kpop artist to have her debut album reach 1 billion streams on Spotify…

The beauty born in 1997 has repeatedly appeared on international beauty rankings. In 2021, Lisa was honored as the most beautiful female star in the world by TC Candler magazine (USA).

In October, Lisa topped the list of the most beautiful female artists of the year at the 2023 Influencer Magazine Awards in the UK. Last year, the top spot was held by businesswoman and model Kylie Jenner.

Performing at a strip bar is seen as a bold move by Lisa and a sign that she no longer wants to be associated with YG Entertainment (Photo: News).

Lisa is currently a global ambassador for major brands such as Celine, Bulgari, and MAC, as well as several brands in her home country of Thailand.

According to South Korean media, Lisa's fee is $600,000 (over 14 billion VND) for each collaboration with brands. As of early 2023, the Blackpink member's estimated net worth was $14 million.

With her current strong influence, Lisa is perfectly capable of going solo to develop her own personal brand without the support of YG Entertainment.

The only thing Lisa could lose by refusing to sign a contract with YG Entertainment is the right to use the Blackpink brand, a trademark exclusively owned by YG Entertainment.

According to reporter Lee Jin Ho, not only Lisa but also the other members of Blackpink have stable individual careers and their own fan bases. Therefore, no longer being active under the name Blackpink will not significantly affect Jisoo, Rosé, Jennie, or Lisa.

The loser in the failed contract renewal deal is said to be YG Entertainment. Since September, after news broke that the members of Blackpink would not renew their contracts with YG Entertainment, their shares on the Korean stock market have continuously dropped, affecting investors' psychology.

Furthermore, according to reporters in South Korea, the members want to leave YG Entertainment because their relationship is reportedly no longer the same as before.

Fans still hope to see Blackpink with all its members in the future (Photo: Instagram).

"The relationship between the Blackpink members is no longer the same as before. Aside from work-related conversations, they don't talk to each other personally," a reporter said.

However, this information was not supported by Blackpink fans. All three other Blackpink members were present to show their support for Lisa at the controversial Crazy Horse nightclub.

Rosé and Jisoo appeared at Lisa's first concert, happily posing for photos backstage with her. Later, they were criticized for promoting striptease dancing.

Jennie appeared at Lisa's final performance at Crazy Horse. Because Jennie's schedule was disrupted, she arrived 30 minutes late, so Lisa decided to postpone her performance by 30 minutes to wait for Jennie.

On stage, the girls always have sweet interactions and affirm that they are a close-knit family.

Currently, YG Entertainment is nurturing new talents to replace Blackpink, with the girl group BabyMonster being seen as Blackpink's successors. However, Blackpink fans still hope the group will maintain its full lineup in the future.

Source link: https://dantri.com.vn/van-hoa/chuyen-gia-ly-giai-viec-lisa-de-tu-choi-hop-dong-40-trieu-usd-20231010095032334.htm