Expert explains why Lisa easily turned down a $40 million contract

After Lisa's explosive 5-night performance at the Crazy Horse strip club, the issue of whether or not the Blackpink member will continue to renew her contract with the entertainment company YG Entertainment continues to be hotly discussed on Korean social networks.

According to the plan, the contract renewal between Blackpink members and YG Entertainment should have taken place since last August. However, YG Entertainment announced that the contract renewal plan will be postponed until Blackpink's Born Pink tour ends.

Lisa performs at a strip club in Paris (France) (Photo: Instagram).

Nearly a month after the tour ended, the future of Blackpink has yet to be announced by YG Entertainment.

Throughout the past time, the suspicion that Lisa refused to renew her contract with YG Entertainment has been constantly mentioned by the media. However, Lisa has only kept silent while YG Entertainment explained: "Everything is still in the discussion process".

Experts as well as Korean and Chinese fans all believe that Lisa does not want to continue working with YG Entertainment. Lisa's recent separate schedules from the other members, or the culmination of the five controversial shows at the Crazy Horse strip club, are all considered signs that Lisa will leave YG Entertainment.

On October 9, famous Korean reporter and media expert - Lee Jin Ho - had a remarkable analysis on his personal YouTube channel about "Why doesn't Lisa want to renew her contract with YG Entertainment?".

Lee Jin Ho's video quickly became a hot topic, reaching number 1 on entertainment news site Naver (Korea).

Lisa has a huge commercial value that makes many entertainment companies want to collaborate with her (Photo: Naver).

According to reporter Lee Jin Ho, the "huge" commercial value of the Thai singer is considered the reason why YG Entertainment cannot keep her.

According to Lee Jin Ho, Lisa took bold steps, which was to perform at the Crazy Horse strip club in France to express her determination to "leave". He said: "If Lisa re-signed with YG Entertainment, it would be difficult for her to appear on such a show".

Previously, the Korean media was abuzz with the news that Lisa had rejected YG Entertainment's $40 million contract extension offer. In addition, she was also offered a contract worth 50 billion won (900 billion VND) by a Thai entertainment company. However, according to reporter Lee Jin Ho, the commercial value of the "youngest member" of the Blackpink group is greater than the above figures.

"In the Korean market, members Jisoo, Jennie and Rosé receive more attention. However, Lisa's role in the group Blackpink on a global scale is very important.

According to our research, Lisa's commercial value has reached more than 100 billion won (1,800 billion VND), far exceeding 50 billion won (900 billion VND). In this situation, YG Entertainment has almost no advantage in keeping Lisa," he said.

Lisa is the only foreign member of Blackpink. However, the Thai girl has the largest fan base in the group. She currently has more than 98.1 million followers on Instagram, on par with many world- famous stars.

In Southeast Asian countries, Lisa has a large fan base. In Thailand - Lisa's home country, she is considered one of the top stars.

According to Bangkok Post, Lisa has just been honored by the Thai Ministry of Culture as "Cultural Ambassador Leader" for her contributions in spreading Thai culture globally and promoting economic development.

According to media experts, in Korea, Lisa is not the most famous name in Blackpink, but her influence on a global scale is quite large (Photo: Instagram).

In 2019, Lisa was voted the most famous person in Thailand, according to The Standard with 3 million votes. All of Lisa's activities in Thailand created a fever among young people and she was honored by Thai media as the "angel to rescue tourism" of the golden temple country after the Covid-19 pandemic.

The singer born in 1997 also owns many music records. As of September, Lisa's song Money (released 2 years ago) has reached more than 1 billion listens on the world's largest music listening platform Spotify.

The Thai singer won the first Kpop (Korean youth music) Individual Artist award at the MTV Video Music Awards, became the fastest Kpop female individual artist to reach 1 billion listens on Spotify, the first Kpop female artist to have her debut album reach 1 billion listens on Spotify...

The beauty born in 1997 has been listed in many international beauty rankings. In 2021, Lisa was honored as the most beautiful female star in the world in 2021 by TC Candler magazine (USA).

In October, Lisa topped the list of Most Beautiful Female Artists of the Year at the 2023 Influencer Magazine Awards in the UK. Last year, the list was topped by businesswoman and model Kylie Jenner.

Performing at a strip bar is considered a bold move by Lisa and a sign that she no longer wants to accompany YG Entertainment (Photo: News).

Lisa is a global ambassador for major brands such as Celine, Bulgari and MAC as well as several brands in her home country of Thailand.

According to Korean media, Lisa's salary is 600,000 USD (more than 14 billion VND) for each collaboration with brands. As of early 2023, the Blackpink member owns an estimated fortune of 14 million USD.

With the strong influence she has now, Lisa is completely capable of going out on her own to develop her personal brand without the support of YG Entertainment.

The only thing Lisa could lose by refusing to sign a contract with YG Entertainment is no longer being able to use the Blackpink brand, an exclusive registered product of YG Entertainment.

According to reporter Lee Jin Ho, not only Lisa but also other members of Blackpink have their own stable careers and fan bases. Therefore, no longer working under the name of Blackpink will not affect Jisoo, Rosé, Jennie or Lisa too much.

The loser in the failed contract renewal deal is said to be YG Entertainment. Since September, after news broke that the members of Blackpink did not renew their contracts with YG Entertainment, their shares on the Korean stock market have continuously dropped, affecting investors' psychology.

In addition, according to reporters in Korea, the members want to leave YG Entertainment because their relationship is said to be no longer the same as before.

Fans still want to see Blackpink with all members in the future (Photo: Instagram).

"The relationship between Blackpink members is no longer the same. Apart from work-related conversations, they don't talk to each other personally," a reporter said.

However, this information was not supported by Blackpink fans. During Lisa's controversial show at Crazy Horse Club, all 3 members of Blackpink were present to support.

Rosé and Jisoo appeared at Lisa's first performance, happily taking pictures backstage with her. They were later criticized for promoting striptease.

Jennie appeared at Lisa's last performance at Crazy Horse. Because Jennie's schedule was disrupted, she arrived 30 minutes late, so Lisa decided to postpone her performance by 30 minutes to wait for Jennie.

On stage, the girls always have sweet interactions and affirm that they are a close family.

Currently, YG Entertainment is nurturing new elements to replace Blackpink, in which the girl group BabyMonster is considered Blackpink's successor. However, Blackpink fans still hope that the group will maintain its full lineup in the future.

Source link: https://dantri.com.vn/van-hoa/chuyen-gia-ly-giai-viec-lisa-de-tu-choi-hop-dong-40-trieu-usd-20231010095032334.htm