Da Nang remains a favorite destination for MICE guests

According to information from the City Tourism Promotion Center, Da Nang is still chosen by domestic and international partners as a MICE tourism destination (tourism combined with incentives, conferences, seminars).

International MICE guests were welcomed with flowers in Da Nang . Photo: NHAT HA

Specifically, in early September, the city's tourism industry welcomed a group of 171 MICE guests from The Fun Club, the Malaysian Bar Council, operated by Omegatour Travel Company in collaboration with international partner Lintas Travel Services SDN BHD, a member unit of the International Air Transport Association (IATA) headquartered in Kuala Lumpur.

The group stayed in Da Nang for 5 days, with many rich activities such as visiting tourist attractions, resorts and experiencing the unique culture and cuisine of the coastal city.

This event not only contributes to affirming the attraction of Da Nang in the field of MICE tourism, but also expands the bridge of international cooperation and exchange between Da Nang and the business community and organizations in Malaysia.

It is known that in the 8 months of 2025, the City Tourism Promotion Center consulted and welcomed 163 MICE delegations with 55,533 guests, including 28,237 domestic guests and 27,296 international guests.

Source: https://baodanang.vn/da-nang-van-la-diem-den-yeu-thich-cua-khach-mice-3302706.html