Real estate businesses launch products

After many years of stagnation, many projects have been "untied", investors have begun to re-implement with a more favorable mindset.

Ho Chi Minh City is becoming the focal point of the real estate market as many projects are being restarted, finalizing the sale of the last remaining units, and accelerating the pace of new projects after a long period of inactivity.

It's getting hotter every day.

It has been quite a while since Ho Chi Minh City has witnessed so many new and existing real estate projects being continuously launched onto the market by developers as it is now.

Numerous other projects are also being rushed to complete legal procedures by investors, including projects that have been granted construction permits and are awaiting implementation; and projects that have received investment approval and 1/500 scale planning approval… Investors are delighted that their projects are finally "unleashed" after a long period of stagnation.

A representative of the investor of an apartment project in the former District 9 (now Thu Duc City) said that his company's project has just completed the approval of the 1/500 scale planning and is awaiting a construction permit. The project has already completed the design with approximately 400 high-end apartments. "We have waited 5-7 years for all the obstacles to be resolved. However, with the current progress in resolving legal issues and the support of Ho Chi Minh City leaders, we are truly confident that the project will commence in the third or fourth quarter of this year," the company leader stated.

A real estate project has resumed construction after a long period of suspension.

On Nguyen Huu Tho road (Nha Be district), the investor, Kien A Joint Stock Company, is preparing to implement phase 3 of the Lavila urban area project, with a scale of 800 apartments. The project has received investment approval and is preparing to proceed with the next stages.

Additionally, on Dong Van Cong Street (near Cat Lai Port, Thu Duc City), this developer has just launched the final batch of over 200 apartments in the Citi project. The project is currently under construction up to the 12th floor, with a 2-bedroom apartment priced at approximately 2.8 billion VND. According to the developer, the price for this later phase has increased by about 15% - 20% compared to the previous launch.

Recently, Nova Real Estate Investment Group Joint Stock Company ( Novaland ) also announced the launch of two new projects in Ho Chi Minh City in March and June 2025, including Park Avenue (District 11) and Palm City (Thu Duc City). In addition, the group plans to hand over thousands of homes in projects such as NovaWorld Phan Thiet, Aqua City, and NovaWorld Ho Tram… Novaland is confident in its goal of achieving net revenue from real estate handover of approximately VND 21,000 billion in 2025, a 153% increase compared to the previous year, and after-tax profit of VND 1,400 billion.

More motivation

Along with the relaunch and sale of numerous old projects, the leaders of Thu Duc City recently announced a list of real estate projects that have received investment approval in the area. At least six projects are ready for implementation, while dozens more are seeking investment, attracting strong interest from investors. Compared to other districts and counties, Thu Duc City is considered to have more favorable procedures for project implementation.

Furthermore, experts believe that Ho Chi Minh City's preparation to auction three land plots in the Thu Thiem new urban area in the second quarter of 2025, with a starting price of over 5,000 billion VND, will make the eastern part of Ho Chi Minh City even more vibrant.

According to data from Savills Vietnam Research Department, from now until 2027, the future supply of apartments in Ho Chi Minh City is expected to reach over 40,000 units, with Thu Duc City accounting for half of that. In the townhouse/villa segment, the expected supply is approximately 4,000 units from 19 projects, with Thu Duc City accounting for 30%. "In recent years, Ho Chi Minh City's infrastructure investment has focused strongly on the East. Therefore, interest in the Thu Duc City market has existed not only since the new planning but has also been present for a long time," said Ms. Cao Thi Thanh Huong, Senior Manager of Savills Ho Chi Minh City Research Department.

According to Ms. Huong, several factors make the eastern part of Ho Chi Minh City a prime target for investors and buyers. Besides its strategic location and clean land plots, the open and transparent auction processes have attracted many domestic and foreign investors. "Importantly, long-standing legal obstacles are gradually being removed, creating favorable conditions for the development of this area," Ms. Huong commented.

The Chairman of the Ho Chi Minh City Real Estate Association (HoREA), Mr. Le Hoang Chau, said he was pleased to see many projects progressing smoothly despite the remaining difficulties. He sees 2025 as a pivotal year for the real estate market to transition to a healthier and more sustainable development phase from 2026 onwards. "Currently, hundreds of projects are still facing legal obstacles or are hampered by the developers' lack of capacity. If these issues are not resolved soon, land resources will be wasted, state budget revenue will be lost, businesses will face difficulties, and the housing supply will continue to be scarce, making it difficult for house prices to fall in the short term," Mr. Chau emphasized.

Land prices accurately reflect reality.

According to Ms. Nguyen Phuong Lien, M.Sc., M.A., from SENLAW Law Firm, the implementation of new laws such as the 2024 Land Law, the 2023 Real Estate Business Law, and the 2023 Housing Law from mid-2024 to the present has created significant changes, helping the real estate market operate more transparently and minimizing legal risks. One of the notable innovations is the abolition of the land price framework, replaced by an annually updated land price table, which helps land prices accurately reflect their actual value and limits the discrepancy between transaction prices and state-regulated prices.

Furthermore, the new regulations tighten the conditions for developers to raise capital, requiring them to fulfill financial obligations before launching a project, protecting the rights of homebuyers and minimizing market risks. At the same time, administrative procedures are simplified, shortening the licensing time and accelerating project implementation.

Source: https://nld.com.vn/doanh-nghiep-bat-dong-san-tung-hang-196250310210727556.htm