The "Touching Joy - Unleashing Happiness" journey marks the persistent efforts of AEON MALL Hai Phong Le Chan in enhancing the customer experience and creating a friendly and high-quality shopping environment.
Dedicated to working alongside the people, local communities, businesses, and government.
Throughout its operation, AEON MALL Hai Phong Le Chan has created jobs for workers, opening up economic and career development opportunities for many young people in the port city.
At the same time, the shopping mall demonstrated its commitment to environmental protection through activities such as the "AEON Hometown Forest Tree Planting Ceremony," with more than 1,000 trees planted during the opening.
AEON MALL Hai Phong Le Chan regularly organizes annual Earth Day events and monthly "Cleaning Day" activities, affirming its commitment to promoting sustainable development right from the start.
In parallel, AEON MALL supports small and medium-sized enterprises (SMEs) in reaching customers by coordinating the organization of OCOP fairs, specialty product fairs, and local tourism promotion programs. These activities not only bring practical results but also contribute to promoting the city's economic and tourism growth goals.
Spreading humanitarian values through a series of sharing activities.
Throughout its 5 years of operation, AEON MALL Hai Phong Le Chan has remained steadfast in its business philosophy of social responsibility. Charitable programs and community activities with profound humanitarian values, aimed at customers in special circumstances, have been and continue to be maintained.
Among these activities, the "Love & Sharing Tour" is an annual event organized for children at SOS Children's Village and Hoa Phuong Children's Village, offering them days of fun, meals, free eye exams, and prescription glasses fitting.
The shopping center also serves as a bridge for customers to share love and compassion, with the support of 2,500 customers who donated 12.6 tons of clothing to people in the mountainous regions of Northern and Central Vietnam severely affected by floods; more than 3,000 toys and school supplies were delivered to underprivileged children; and 39 blood donation events with 16,508 units of blood collected contributed to spreading the spirit of compassion and replenishing the city's blood reserves.
Stay ahead of trends and optimize the shopping experience for customers.
AEON MALL Hai Phong Le Chan is a pioneer in bringing many international brands to Hai Phong for the first time, such as Uniqlo, Lacoste, Gap, Tommy Hilfiger, MLB, Timezone, Dream Games, Pizza 4P's…
The presence of major brands creates a modern shopping environment with diverse products and services, enhancing the customer shopping experience. In 2026, many other prominent brands will continue to join the shopping mall, promising to bring new and attractive choices to customers.
AEON MALL is not only a shopping destination but also an entertainment hub with a series of outstanding events: AEON MALL Fest 2025 featuring popular artists such as Bui Cong Nam, HuyR, and Da LAB; the Minishow “Pieces of Time” with Phuong Thanh, Ha Le, and Vu Cat Tuong; and the Christmas Lighting Up 2024 event with the participation of singer Anh Tu…
In addition to music events, the center also hosts many cultural exchange activities never before held in Hai Phong, such as Japan Wave, the Yosakoi competition, and the "Super Impressive Sleeping Contest," providing new experiences for the community.
Constantly innovating for customer satisfaction and trust.
Throughout the years, AEON MALL Hai Phong Le Chan has consistently maintained a spirit of continuous improvement. When the Covid-19 pandemic broke out, the shopping mall strictly implemented inspection and social distancing measures to ensure the safety of its customers.
During the severe impact of Typhoon Yagi, AEON supermarket remained open with a wide variety of goods at stable prices to serve the public. When the entire city experienced a power outage, the center became a mobile phone charging point, supporting customers' communication needs.
These timely actions demonstrate flexibility and social responsibility in all circumstances.
The staff at AEON MALL Hai Phong Le Chan are thoroughly trained through workshops and skills competitions to improve service quality according to Japanese standards.
The AEONMALL Vietnam app is constantly improving, most notably with the Waon Point loyalty program and the AEON MALL Plus shopping platform, helping customers receive flexible offers and enjoy a more convenient online shopping experience.
After 5 years of operation, AEON MALL Hai Phong Le Chan has accompanied the people of Hai Phong and neighboring provinces, becoming a trusted destination for millions of customers. Entering a new phase, AEON MALL continues to commit to listening, innovating, and constantly improving to maintain its position as the "happy destination" for every family.
Source: https://dantri.com.vn/kinh-doanh/hanh-trinh-5-nam-aeon-mall-dong-hanh-cung-hai-phong-va-khu-vuc-lan-can-20251212174115536.htm
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