Anticipating the demand for end-of-year discount shopping.

Anticipating year-end shopping demand, the fashion, electronics, cosmetics, household goods, and e-commerce platforms sectors are all actively participating in the market. In particular, retailers are implementing attractive promotional programs such as gift giveaways, great deals, and deep discounts on many products. This is a golden opportunity not only to help buyers save money but also to contribute to the lively shopping atmosphere of the year-end holiday season.

Báo Cần Thơ•12/12/2025

Customers shopping at LOTTE Mart supermarket in Can Tho .

Currently, shopping malls, supermarkets, stores, and fashion brands are aggressively promoting deep discounts at the end of the year, often up to 50-70%, to stimulate shopping demand. Along central streets in Can Tho City such as 30th April Street, Nguyen Trai Street, Mau Than Street, and in major shopping centers, many stores display signs advertising year-end discounts, mostly on clothing and fashion accessories.

The NEM fashion brand is offering 30-50% off new arrivals for Christmas. SIXDO is giving away 500,000 VND shopping vouchers with every purchase. Participating in the year-end sale, Elise fashion is offering a 50% discount on all products (valid until the end of December 2025). At Vincom Xuan Khanh shopping mall, starting December 12th, the Charles & Keith footwear, handbag, and fashion accessory brand is launching its year-end sale with discounts up to 50% and an additional 10% off the discounted price when purchasing two or more discounted items. Simultaneously, Juno stores are offering shoes for 199,000 VND/item, bags starting from 299,000 VND/item, and free shipping for online orders.

From December 4th to 24th, GO! supermarkets nationwide are running a "Merry Christmas, Grab the Deals" program, offering a series of promotions and discounts of up to 48% on food, decorations, and gifts. Attractive prices include 15cm Buche cakes for 89,000 VND/cake, Christmas teddy bears from 79,000 VND/item, and Christmas gifts such as ceramic mugs, clothing, and tableware from only 49,000 VND/item. Especially noteworthy is the 1.8m round-topped Christmas tree priced at 389,000 VND/tree. Customers also receive additional discounts when purchasing accompanying decorations. During this period, GO! is also offering further discounts on fresh produce, including vegetables, fruits, meat, fish, and seafood, with savings of up to 31%. In addition, consumers who are members of The 1 Vietnam also receive an extra "Early Market Sale" offer, from Monday to Friday, when shopping at GO! before 10 AM, they will receive a 10% discount on all fresh produce... A GO! representative said that combining timed promotions with the festival program helped increase customer numbers significantly in the first week of December.

Co.op Food convenience store chain (part of SaigonCo.op) is launching a series of customer appreciation programs to celebrate its 17th anniversary from December 4th to 31st, focusing on fresh produce, essential goods, and Co.op's own-brand products. During the anniversary month, consumers have the opportunity to shop with a range of outstanding offers such as "Birthday Golden Hour" with discounts up to 49% on fresh food between 5 PM and 7 PM; a "buy one get one free" program applicable to many essential items; and products priced at 17,000 VND. In addition, customers with a receipt of 500,000 VND or more will receive a gift; and those with a receipt of 100,000 VND or more including private-brand products will receive a free bottle of dishwashing liquid…

At WinMart, over 1,000 great value products are discounted by up to 50% every day, along with "buy one get one free" and "buy two get one free" promotions on many fresh produce, essential food items, and consumer goods. In addition, Win members receive a 20% discount on MEATDeli and WinEco products, helping consumers access clean food at better prices.

LOTTE Mart is running many attractive discount programs in December, most notably the "Exciting Christmas Deals" program and promotions celebrating its 17th anniversary, including the "Exciting Christmas Deals" program (from December 10th to 23rd), offering discounts on many products for the Christmas season. To celebrate its 17th anniversary, LOTTE Mart is organizing a series of birthday events with many great deals lasting until December 9th, along with a lucky draw program. On the 9th of each month, with the member discount program, LOTTE Mart members will receive exclusive offers at branches such as Can Tho, Da Nang , Vung Tau… In addition to general programs, many brands and stores within LOTTE Mart also have their own promotions from partners.

Currently, numerous large retail centers such as Dien May Xanh, Nguyen Kim, Cho Lon, FPT Shop, etc., are simultaneously launching discount programs ranging from 30-70%, offering free gifts, shopping vouchers, free installation, and 0% interest installment plans, applicable to most product categories. The focus is particularly on essential products for end-of-year living and entertainment needs, such as air purifiers, refrigerators, washing machines, air conditioners, televisions, and computers.

On online shopping channels, major brands and e-commerce platforms like Lazada, Shopee, and TikTok Shop are also launching deep discount deals on a wide variety of items. Especially on December 12th, these platforms are offering discounts of up to 90%.

The National Competition Commission (Ministry of Industry and Trade) advises consumers to be wary of "fake discounts." This refers to raising the original price before offering a discount, so consumers should carefully research market prices before purchasing. They should prioritize shopping at reputable places to ensure genuine products and good warranty service; large e-commerce platforms or verified sellers should be considered, and products should be thoroughly checked before payment.

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