Tesla car sales fall sharply in many European markets

VTV.vn - By the end of September 2025, the company's car sales decreased by 28.5% compared to the same period in 2024.

A Tesla store in San Mateo, California, USA. (Photo: THX/TTXVN)

Tesla's sales fell sharply in October 2025 in Norway, Sweden and Denmark, suggesting the electric carmaker is still struggling in the European market. However, Tesla recorded a slight increase in sales in France for the second consecutive month.

Tesla’s new car registrations fell 89% in Sweden, 86% in Denmark and 50% in Norway. Tesla had previously reported rising sales in some European markets in September 2025 after falling for much of this year.

In France, Tesla sales rose nearly 2.4%. In Norway, sales fell after months of growth, as the majority of new cars sold were electric, and Tesla remained the market leader.

Tesla’s European sales have slumped this year as it has few older models while traditional manufacturers and Chinese companies continue to launch new electric vehicles. The company’s sales are down 28.5% in the year to September 2025 compared to the same period in 2024.

In Denmark, Tesla's sales are much lower than those of Chinese electric carmakers BYD, Xpeng and Geely's Zeekr.

Ginny Buckley, CEO of Electrifying.com, said car buyers now have more choice than ever, from established brands to emerging Chinese brands. She said Tesla no longer has a dominant position in the market, and that this is reflected in European sales.

In Sweden, Tesla sold only 133 cars, lower than both mainstream car brands and Porsche - a luxury car brand from Germany - with 172 cars sold. As of October 2025, Tesla's car sales in this market had decreased by 67% compared to the same period last year.

Source: https://vtv.vn/doanh-so-ban-xe-cua-tesla-giam-manh-tai-nhieu-thi-truong-chau-au-100251104083135965.htm