Sales are sluggish, Toyota Camry is "killed" right in its home country

Toyota has officially announced that it will cease production of the Camry for the domestic market at the end of this year. However, production of this model will continue for export.

The Camry, named after the Japanese word meaning "crown," is primarily manufactured in the United States, China, and Japan. Like the Corolla, this sedan is a strategic global model for Toyota. Currently, it remains popular in many markets with stable demand, with global sales in 2022 reaching approximately 600,000 units. However, the Japanese market is a different story. Fewer than 6,000 Camrys were sold there in 2022, partly due to parts shortages.

Therefore, Toyota has determined that the Camry has fulfilled its role in Japan and will focus on improving this model for the international market. According to data from Toyota and MarkLines, globally, the Camry is present in more than 100 countries and territories, with cumulative sales exceeding 21 million units by the end of 2022. Toyota completely redesigned the Camry and launched the current 10th generation model in 2017. Considering the current vehicle lifecycle of approximately 7 years, 2023-2024 is a logical time for the Toyota Camry to move to the next generation. The new Camry is expected to take inspiration from the Crown and Prius crossover models.

Although sedans are starting to decline as consumers find SUVs or pickup trucks more interesting and practical, the Toyota Camry may still hold its ground. In the US, the Camry is particularly popular, with over 13 million units sold. American consumers favor the Camry for its reliability, ease of operation, and spacious interior. In Vietnam, the Camry is the best-selling D-segment sedan.

Vu Tung