Expo West 2025: Dh Foods impresses with Vietnamese spice line

Returning to the world's leading food exhibition, Expo West 2025, Dh Foods aims to expand cooperation with major importers, continuing to bring high-quality Vietnamese spice products that meet US market standards.

"Filling the quality gap" according to global standards.

With over 329 million people, including nearly 30 million Asian Americans and over 3 million Vietnamese Americans, the US has become a promising market for Dh Foods in particular, and Vietnamese food products in general.

However, to achieve success, Dh Foods still needs to focus on market research and improving product quality to meet the high demands of consumers and compete with rivals from Thailand and China.

For the past three years, Dh Foods has consistently participated in industry exhibitions in the US, such as Natural Products Expo West – one of the world's largest food exhibitions. The company aims to expand its reach to consumers through distributors in major supermarket chains in the US market, as well as importers and distributors of Asian and local products.

In its third return, Dh Foods continues to showcase its strengths. The products have been upgraded and improved in terms of quality and attractive packaging. With a series of certifications already achieved, including FDA, Halal, and especially BRCGS (a voluntary standard for food safety management – one of the certification systems recognized by GFSI (Global Food Safety Initiative)), Dh Foods is a key partner for retailers and distributors.

Therefore, Dh Foods' goal this time is to conquer and expand its retail network, reaching more American consumers.

Accordingly, Dh Foods aims to strongly market its flagship products in the US, including: Fruit sauces (with a focus on Mango Sauce and Kumquat Sauce), spring roll dipping sauce, and complete seasoning mixes for Vietnamese dishes such as sauces for braised meat and fish, complete beef pho soup mix, complete chicken pho soup mix, etc.

These are also product lines that the company has invested in researching and improving to ensure they meet the standards of the certifications it has achieved. In particular, the fruit sauce product line is introduced with a new formula that meets European standards. The complete seasoning products for Beef Pho, Hue Beef Noodle Soup, and Chicken Pho have had their formulas perfected and their packaging updated. In addition, the company is also introducing convenient kit packaging to its partners on this occasion.

Building trust with partners.

According to Mr. Nguyen Trung Dung, Founder and CEO of Dh Foods, the company's export journey has just begun, and its strategic focus is on building trust with American partners, creating sustainable export opportunities, and promoting Vietnamese goods to the world.

To successfully export to markets with stringent quality control requirements like the US, the company has continuously improved its production processes and enhanced product quality to meet strict international standards. Careful selection of raw materials and the use of modern technology in production and packaging are key factors in establishing brand reputation and building trust with international partners and consumers.

This is especially important given that American consumers are becoming more selective in their spending, increasingly focused on value and prioritizing essential items. Furthermore, with growing interest in home cooking, consumers are willing to spend more on premium groceries, indicating a shift in spending toward more in-home experiences.

Moreover, one of the key factors contributing to the company's gradual success in exporting is its strategy of building strategic partnerships with importers and global retail distribution chains.

Through these relationships, Dh Foods not only gains a stable distribution channel but also has the opportunity to learn about supply chain management and optimize logistics operations, understand consumer trends and tastes of customers in the US, Europe, Asia, etc., thereby adjusting product strategies to suit each market.

With continuous efforts to expand internationally, Dh Foods' products are increasingly known not only for their high quality but also for embodying the essence of Vietnamese cuisine and culture.

Dh Foods' efforts to participate in global-scale exhibitions to introduce its products into supermarket chains signal that many goods produced in Vietnam have overcome technical barriers and met stringent requirements for safety, quality, and origin, thereby promoting the image and brand of Vietnam in the international consumer market.

Minh Hoa

Source: https://vietnamnet.vn/expo-west-2025-dh-foods-gay-an-tuong-with-vietnamese-spice-set-2378322.html