Jollibee Fried Chicken and Highlands Coffee in Vietnam continue to bring in large revenues for the Philippine parent corporation.

Jollibee and Highlands Coffee in Vietnam continue to be the growth drivers of Jollibee Foods Corporation (JFC) in the third quarter of 2025, with an increase of 16.8%.

A Jollibee store in Vietnam - Photo: Jollibee Vietnam

According to the Q3 2025 financial results report of Jollibee Foods Corporation (JFC) - the parent company of Jollibee Vietnam, the group's system-wide sales (SWS) in the quarter increased by 16.8% year-on-year, reaching 115.1 billion pesos (approximately US$1.95 billion or VND 51,300 billion).

According to records, the increased revenue was largely contributed by the Jollibee fried chicken chain and Highlands Coffee in Vietnam.

According to the report, JFC's EMEAA market group (Europe, Middle East, Africa, Asia) saw a 10.7% increase in sales, with Jollibee Vietnam experiencing a remarkable 25.5% year-on-year increase.

According to the report, the EBITDA (earnings before tax, interest, depreciation, and amortization) of this fried chicken brand in Vietnam reached 298 million pesos (approximately VND 132.47 billion) in the third quarter, a 49% increase compared to the same period last year.

This is the largest figure in Jollibee's Europe, Middle East, and Africa-EMEA markets (excluding its home market in the Philippines and the Chinese market).

Recently, Jollibee Vietnam, a fried chicken chain, has been creating a buzz with its promotion: buy fried chicken and get a free reindeer plushie.

Launched from December 1, 2025 to January 31, 2026, coinciding with Christmas, Jollibee's program saw large crowds of customers and delivery drivers lining up at its branches.

Earlier in JFC's Q2 2025 earnings report, the global Jollibee fried chicken chain continued its positive growth momentum, with system-wide sales increasing by 15.4% year-on-year, led by Jollibee Vietnam with a 35% increase.

This report said that the Jollibee chain in Vietnam is currently number 1 in market share, revenue and profit, although it is only ranked 3rd in number of stores.

Also in the third quarter, JFC's coffee and tea segment continued its strong growth momentum, with The Coffee Bean & Tea Leaf chain increasing by 4.1% and Highlands Coffee achieving a 10.4% increase.

As of September 2025, Jollibee had opened 754 new stores, of which 583, or 77%, were franchised. Currently, JFC has 928 Highlands Coffee stores (primarily in Vietnam).

NGHI VU

Source: https://tuoitre.vn/ga-ran-jollibee-higlands-coffee-tai-viet-nam-tiep-tiep-dem-doanh-thu-lon-cho-tap-doan-me-philippines-20251209175717784.htm