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| Christmas and New Year decorations are on display at a supermarket in Tran Bien ward, Dong Nai province. Photo: Hai Quan |
This year's market for festive decorations features many new designs and products. Among them, products manufactured and supplied by Vietnamese businesses are increasingly dominant and preferred by many consumers.
The market offers a wide variety of models.
In many shopping centers, supermarkets, and decoration stores in central wards and large urban areas in the province, areas and booths displaying and selling Christmas and New Year decoration products have been opened since November. Decorative products such as pine trees, lights, strings, bells, Christmas cards, etc. are quite diverse in types, designs, sizes, and have many price ranges for customers to choose from. Many decorative items are made in Vietnam, accounting for a high proportion compared to the same period in previous years.
The quality of decorative products manufactured by domestic businesses is increasingly focused on quality, materials, and more beautiful, creative, and diverse designs. This meets the growing demands of consumers, especially young people.
Manager of Kohnan Supermarket in Bien Hoa (Tam Hiep Ward, Dong Nai Province) NGUYEN DUONG THE KIET
According to the reporter's records, Christmas trees cost from several hundred thousand to millions of VND/tree, in which trees from 0.6-1.2m high are chosen by many people to buy. Decorative items such as balls, pine cones, laurel wreaths... are sold from 40-200 thousand VND/package, depending on the type. Decorative strings cost from 10-50 thousand VND/string; decorative lights from 70-300 thousand VND/string; light sets depending on the type, Christmas cards from 8-30 thousand VND/piece; decorative cups and mugs cost from 40-100 thousand VND/piece... In addition, there are fresh fragrant pine trees priced from 120-200 thousand VND/tree of 60-80cm.
According to Le Duc Thuan, Director of Lotte Mart Dong Nai (in Long Binh ward, Dong Nai province): The supermarket has been selling Christmas and New Year decorations for almost a month now. The products are quite diverse in type and design, with the majority being domestically produced.
According to Do Doan Thanh, Head of Marketing at Co.opmart Dong Xoai Supermarket (in Binh Phuoc Ward, Dong Nai Province): The supermarket has opened its Christmas and New Year decoration section. Currently, the number of customers shopping at this section is about 80-90% compared to the same period in previous years. It is predicted that next week will be the peak season for Christmas and New Year decorations. Decorations, invitation cards, stuffed animals, etc., produced by Vietnamese businesses account for a high percentage of the products on the shelves.
Similarly, Mr. Nguyen Duong The Kiet, Manager of Kohnan Bien Hoa Supermarket (in Tam Hiep Ward, Dong Nai Province), said: The supermarket has been selling decorative products for Christmas and New Year since mid-November. Currently, the demand and number of customers buying these decorative items are quite high, especially for products such as Christmas decorative cups and mugs, stuffed animals, Christmas trees, decorative accessories, candy, etc. Products manufactured and supplied by Vietnamese businesses account for more than 90% of the total decorative products for Christmas and New Year at the supermarket.
Vietnamese products are increasingly being chosen by consumers.
To stimulate consumer spending, supermarkets are implementing many promotional programs and discounts for customers shopping for Christmas products and services this year.
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| Consumers browse and select Christmas and New Year decorations at a supermarket in Tam Hiep ward, Dong Nai province. Photo: Hai Quan |
According to Nguyen Ky Hiep, Director of MM Mega Market Bien Hoa (in Tran Bien ward, Dong Nai province): The supermarket has launched and implemented many promotional programs for Christmas and New Year decorations such as Christmas trees, decorative items and accessories, stuffed animals, etc. The products are quite diverse in design and type, including both domestic and imported products. Vietnamese products are particularly popular, especially items like cups, mugs, towels, and Christmas cards. The number of customers buying these items has increased by about 30% compared to the same period last year.
For many years, Christmas, following the New Year, has been eagerly anticipated by many people, with activities such as celebrations, decorating homes, streets, companies, and shops in eye-catching ways, creating a joyful and vibrant atmosphere. As a result, businesses, supermarkets, shopping malls, and stores focus on producing and bringing to market unique and creative products to meet the needs of individual customers for home decoration as well as for shops, restaurants, and beverage establishments to decorate and welcome customers during Christmas and New Year. Among these, Vietnamese-made products are increasingly being chosen by consumers.
Mr. Do Doan Thanh further shared: Decorative products manufactured by Vietnamese businesses are increasingly improving in quality and design… Among them, stuffed animals, LED decorative lights, ornaments, tinsel… come in many diverse designs, sizes, and vibrant colors to attract consumers.
Ms. Thu Thao (residing in Trang Dai ward, Dong Nai province) said: "During Christmas and New Year's celebrations every year, I usually buy many kinds of decorations such as Christmas trees, ornaments, reindeer, tinsel lights, gift boxes, Santa Claus figurines, etc., to decorate my house. The market for these products is becoming increasingly diverse, with more products manufactured by domestic businesses appearing on shelves. These products have designs and quality that compete with many imported products, and are affordably priced, meeting the needs of diverse consumer segments."
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Source: https://baodongnai.com.vn/kinh-te/202512/hang-viet-chiem-uu-the-tren-thi-truong-trang-tri-noel-nam-moi-9d235c7/
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