Academy of Journalism and Communication organizes contest to find content creation stars

On November 30 at the Academy of Journalism and Communication, the final night of the HyperCreative 2025 competition ended after a competition between the program's 8 best teams.

HyperCreative Competition is a pioneering digital content creation playground for young Vietnamese people. (Source: Organizing Committee)

This is a content creation star contest organized by the Communication Skills Club, Faculty of Public Relations and Advertising, Academy of Journalism and Communication.

After many rounds of competition and knowledge sharing sessions on channel building and professional communication plans, the 8 best teams made it to the final night.

Based on the content from the TikTok channels of the previous teams, the final round required the contestants to develop a communication plan for businesses in the fields of dermatology and beauty and directly test it to evaluate its feasibility in practice. With the challenge of building a promotional strategy related to skin care, this time the task required the 8 teams to cleverly integrate the brand into the channel content to ensure both effective business promotion and maintain their own uniqueness to maintain and attract the existing audience.

Despite facing many difficulties in the initial stages of implementation, the teams still made a strong impression with their creative communication strategies, cleverly connecting their brands with social topics close to young people such as career exploration , gender stereotypes or psychological issues. The competition round is not only an opportunity for contestants to demonstrate their communication skills but also an opportunity to demonstrate their ability to adapt flexibly to the constant changes of the industry.

With the convincing thinking and feasibility of the project, the CREATIVE HUNTER team received high praise from the judges and became the champion. (Source: Organizing Committee)

At the end of the first round, the two best teams that won tickets to the next round of the program were CREATIVE HUNTER and Enchantix, while the third place team was The Guest.

The second round of the final night continued with the debate challenge between the two teams about the previous communication plan for the business. Here, the two teams Enchantix and CREATIVE HUNTER went through 3 rounds of questioning, direct questioning and decisive rebuttal within 18 minutes. With the convincing thinking and feasibility of the project, CREATIVE HUNTER received high praise from the judges, becoming the champion of the competition, while the runner-up position belonged to the Enchantix team.

Source: https://baoquocte.vn/hoc-vien-bao-chi-va-tuyen-truyen-to-chuc-cuoc-thi-tim-kiem-ngoi-sao-sang-tao-noi-dung-336466.html