Autumn Fair 2025: A bridge to bring Vietnamese agricultural products to conquer domestic and foreign markets

VTV.vn - The 2025 Autumn Fair brings together thousands of OCOP products and typical agricultural products from all regions, connecting domestic supply and demand, opening up export opportunities.

With hundreds of booths from all regions, the first Autumn Fair - 2025 brought a vivid picture of Vietnamese culture and products. The event gathered thousands of units, from businesses, cooperatives to production households, contributing to promoting market development, stimulating consumption and connecting supply and demand.

Agricultural stalls attract a large number of visitors to visit and shop.

According to Mr. Nguyen Minh Tien - Director of the Agricultural Trade Promotion Center ( Ministry of Agriculture and Environment ), the theme "Connecting people with production and business" shows that the fair does not stop at buying and selling transactions but also aims at the integrated value and story behind each product.

"With a scale of more than 104,000 m², displaying more than 10,000 products, the fair is expected to create a new highlight, helping consumers experience the diversity of Vietnamese agricultural products," Mr. Tien shared. "For example, both are honey, but Tuyen Quang or Dien Bien honey have their own characteristics. The fair deeply connects consumers with the products, helping Vietnamese agricultural products gradually conquer the domestic market."

Behind every agricultural product is a story.

Hoang Kim milk fruit products are grown by Muong Khoe Xanh Agricultural Service Cooperative, Dien Bien province.

In fact, the attraction of the fair comes from the typical agricultural products. At the booth of Dien Bien Agricultural Cooperative, customers flocked early. Mr. Nguyen Van Duc, representative of the Cooperative, proudly introduced the product Hoang Kim milk fruit from the Muong Ang mountains: "The sweet taste, golden skin, very attractive to customers. I hope that through the fair, Dien Bien agricultural products will be known more widely."

Mr. Le Duc Hai, Director of Green Agriculture Cooperative (Lang Son) with the durian custard apple product he crossbred.

Similarly, Mr. Le Duc Hai, Director of the Green Agriculture Cooperative (Lang Son), also expects new custard apple products such as Taiwanese pineapple custard apple and durian custard apple to win over customers thanks to their delicious flavor and few seeds. "We have been selling very well these past few days, with new products arriving every day," Mr. Hai said.

What makes it attractive is not only the product but also the stories behind it. Ms. Thu Hong (Bac Ninh) shared: "I bought a package of Shan Tuyet Ha Giang tea after hearing the owner say that the tea was hand-picked from hundreds of years old trees. Hearing the story makes me appreciate the efforts of the craftsmen even more."

Expanding the market, reaching international level

The fair not only conquers the domestic market but is also a destination for export-oriented enterprises. Banana Brothers Farm Joint Stock Company (Dak Lak), which specializes in exporting fresh bananas to Japan, Korea, and the Middle East, participated with the desire to expand the domestic retail market.

Booth of Banana Brothers Farm Joint Stock Company (Dak Lak).

In particular, the event also had the participation of many international partners from China, Korea, Japan and the exhibition space of Amazon (USA). This is a positive signal, showing that the fair has attracted large distributors, who came to seek opportunities and directly witness the diversity and quality of Vietnamese products.

Contributing to the overall success, the Ministry of Agriculture and Environment has deployed a General Exhibition Booth of nearly 200 m². This space gathers hundreds of typical agricultural products, especially 3-5 star OCOP products, key export products and green production models. With the participation of more than 20 typical enterprises and cooperatives, the booth is also a place to honor the industry's 80-year achievements, affirming the role of Vietnamese agriculture on the journey of sustainable development.

With the export turnover of agricultural, forestry and fishery products in the past 9 months and the target of 70 billion USD for 2025, the Autumn Fair is truly an opportunity for businesses to directly access large distribution systems from the US, EU, Korea and China, contributing to the completion of economic growth targets.

Source: https://vtv.vn/hoi-cho-mua-thu-2025-cau-noi-dua-nong-san-viet-chinh-phuc-thi-truong-trong-va-ngoai-nuoc-100251103213615775.htm