Opening of Vietnam Online Shopping Day

Delegates pressed the button to officially activate the "60 Hours of Online Shopping in Vietnam" program.

On the evening of November 29th, in Hanoi, the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) held the opening ceremony of "Vietnam Online Shopping Day - Online Friday 2024: Proudly Vietnamese Goods Stand Shoulder to Shoulder with Global Brands".

This is not only the biggest online shopping event of the year, but also a testament to the strong progress of Vietnamese goods in the era of e-commerce.

Online Friday 2024 will take place from 0:00 on November 29th to 12:00 on December 1st. Throughout the event, there will be participation from numerous content creators and operators on digital platforms (Vitamin, VTVcab, Accesstrade, Blivee, Byscom, PT Group, Tikmax).

They work closely with brands and businesses to introduce and promote specialties from all over the country. This activity will contribute to enhancing the value of Vietnamese goods and empowering Vietnamese products to confidently compete with international brands.

Online Friday is one of the activities within the framework of the "National E-commerce Week and Vietnam Online Shopping Day - Online Friday" program. This is a prominent activity included in the tasks of the National E-commerce Development Program for the period 2021-2025, approved by the Government .

This event is significant for the community to work together, build solutions that benefit people and consumers, and create a healthy, competitive, and sustainable e-commerce market.

Speaking at the ceremony, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said: In recent years, Vietnam's e-commerce has affirmed its pioneering role in the digital economy . Although the global and regional economies are still facing many challenges, Vietnam's e-commerce continues to maintain an impressive growth rate of 18-25% per year.

In 2023, Vietnam's e-commerce sector recorded a growth rate of 25%, reaching a revenue of $20.5 billion. It is projected that the market size will surpass $25 billion in 2024, clearly demonstrating the sustainable development and potential of this sector.

Deputy Minister Nguyen Sinh Nhat Tan delivered a speech at the ceremony.

The National E-commerce Week and Vietnam Online Friday, held annually since 2014, is one of the outstanding initiatives demonstrating the strong support of the Government and the Ministry of Industry and Trade for the development of e-commerce.

In 2024, the program entered its 11th year with many innovations aimed at better meeting the needs of businesses and consumers in the era of digital transformation. In particular, the program is supported by provincial Departments of Industry and Trade nationwide and the participation of numerous content creators on digital platforms, promoting Vietnamese products and creating a highlight to help Vietnamese goods compete with international brands.

To ensure the program's success, the Ministry of Industry and Trade has also set many requirements for participating units.

Firstly, products must have clear origins and be genuine, ensuring the trust of the public and consumers when participating in transactions.

Secondly, we need to improve and ensure the consumer experience in the online transaction environment.
Thirdly, the program needs to connect and facilitate Vietnamese businesses to access and expand markets through e-commerce.

Fourth, the program organizers need to control promotional and discount programs, ensuring their authenticity and protecting consumer rights.
Fifth, we need to strengthen communication efforts, coordinate closely with media agencies, and enhance information sharing so that consumers know and understand how to protect their rights when participating in online transactions.

Over 30 Departments of Industry and Trade from provinces and cities jointly launched the 60-hour Vietnam Online Shopping Day.

This year's Online Friday event is not limited to Hanoi but is spreading strongly nationwide. More than 30 provincial and city Departments of Industry and Trade will jointly inaugurate the 60-hour Vietnam Online Shopping Day, with the participation of local businesses and sellers.

This activity demonstrates a spirit of solidarity and responsibility in promoting the sustainable development of e-commerce, creating a strong bridge between the central and local governments.

Furthermore, the collaboration between major e-commerce platforms such as TikTok Shop and Sendo, along with local Departments of Industry and Trade, is also a highlight of this year's program. Through this collaboration, regional specialties from Vietnam will be widely promoted, creating a bridge to bring culinary culture and local values ​​closer to consumers nationwide.

The close cooperation between e-commerce platforms and the Department of Industry and Trade helps promote regional specialties and brings the unique cultural and culinary values ​​of each locality closer to consumers nationwide.

One of the highlights of this year's program is the BigOFF - Proud of Vietnamese Goods activity. With 6 livestream booths showcasing agricultural products and distinctive specialties from across the country, the BigOFF activity will also contribute to bringing Vietnamese goods closer to consumers nationwide, thereby strengthening connections and promoting the value of Vietnamese goods to a wider range of customers.

The organizers hope that Vietnamese businesses, especially Vietnamese brands, will actively participate in the e-commerce market. This provides a great opportunity for businesses to exploit the potential of e-commerce, while also creating an important stepping stone to affirm the quality and position of Vietnamese goods in both domestic and international markets.

Also as part of the program, the Voucher Festival, organized by participating brands and businesses, will offer customers exciting shopping experiences. Specifically, e-commerce platforms such as Sendo, Shopee, Lazada, TikTok Shop, etc., will provide customers with thousands of vouchers and promotional codes when shopping on their web and app platforms.

Source: https://baodaknong.vn/khai-mac-ngay-mua-sam-truc-tuyen-viet-nam-online-friday-2024-235655.html