Online Friday 2024: A leap forward for Vietnamese goods in the e-commerce era

Online Friday 2024 is not only the biggest online shopping event of the year but also a testament to the strong progress of Vietnamese goods in the era of e-commerce.

Amidst the vibrant atmosphere of the National E-commerce Week and Vietnam Online Friday 2024, taking place from November 25th to December 1st, millions of consumers nationwide are about to witness a unique and spectacular space – a gathering place for the finest Vietnamese goods, showcasing high-quality Vietnamese products, spreading national pride, and affirming the Ministry of Industry and Trade 's commitment to bringing Vietnamese goods to conquer all markets.

Online Friday 2024 is the biggest online shopping event of the year. (Photo: Department of E-commerce and Digital Economy - Ministry of Industry and Trade)

Connecting consumers and businesses

This event marks the beginning of a phase where infrastructure businesses, manufacturers, e-commerce platforms, associations, and industry groups join hands to protect and develop Vietnamese goods in the e-commerce environment, promoting the message "Proud of Vietnamese Goods" online, in response to the campaign launched by the Politburo encouraging Vietnamese people to prioritize using Vietnamese goods.

The highlight of Online Friday 2024 is the space dedicated to experiencing Vietnamese products, prominently featuring imported and authentic brands. Here, in addition to products guaranteed authentic from retailers, the program also introduces high-quality Vietnamese products with attractive offers and promotions from brands and e-commerce platforms.

Besides the participation of well-known names such as Viettel Post, Grab, Sendofarm, Shopee, Lazada, TikTok shop, KIDO - one of Vietnam's leading food corporations - will also be a partner in the Online Friday 2024 program.

Mr. Tran Quoc Bao, Deputy General Director of Kido Group, shared: “We are proud to be a partner in this program, an event that not only promotes the domestic e-commerce industry but also contributes to enhancing the value and pride of Vietnamese goods. With high-quality products ranging from confectionery, ice cream, milk to essential food items, we are committed to providing consumers with safe, convenient products that meet the needs of every Vietnamese family. By participating in this program, we hope to not only grow in the domestic market but also expand opportunities to bring Vietnamese goods to the world.”

Mr. Bao stated that, with its extensive and continuously improving distribution system, Kido has expanded its product portfolio to serve Vietnamese consumers. The group focuses on developing essential products such as frozen foods, cooking oil, instant noodles, seasoning, and other convenient products to meet the growing needs of the people. Therefore, KIDO's participation in the program is not only an important strategic step but also proof of the potential for Vietnamese products to reach international standards.

KIDO Group will also be a partner in the Online Friday 2024 program. (Photo: Department of E-commerce and Digital Economy - Ministry of Industry and Trade)

In addition, to stimulate consumption and shopping for Vietnamese goods on the TikTok Shop platform, a representative of this platform said that they will launch a series of 15-20% discount vouchers during National E-commerce Week and Vietnam Online Shopping Day.

In response to the program, representatives from the e-commerce platform Lazada also announced that they will sponsor thousands of discount vouchers with discounts of 8%, 10%, and 12%, worth up to 400,000 VND, as well as free shipping vouchers. In particular, during the 60-hour online shopping event, Lazada will give customers 1000 vouchers worth 50,000 VND each.

This is a great opportunity for Vietnamese products to make a strong impression on consumers, while promoting the habit of using Vietnamese goods and ushering in a new era for high-quality Vietnamese products to compete with those around the world.

10 livestream booths

The livestream shopping event taking place at the Hanoi Children's Palace from November 29th to December 1st will be the highlight of this year's online shopping season.

The event brings together 10 livestream booths, a series of livestreams designed in close collaboration with leading e-commerce platforms such as TikTok Shop, Sendo, etc. Four of these livestream booths will represent typical authentic product categories/brands on e-commerce platforms, and six will represent six regions of the country, working in coordination with the Departments of Industry and Trade to promote regional specialty products.

The livestream shopping event at the Hanoi Children's Palace from November 29th to December 1st will be the highlight of this year's online shopping season. (Photo: Department of E-commerce and Digital Economy - Ministry of Industry and Trade)

Each booth is expected to be a vivid picture, representing the regions, rich culture and unique specialties of Vietnam. Here, viewers will not only explore the diverse cultural space of the regions, but also experience shopping for high-quality Vietnamese products.

A highlight of the event was the livestream booth of Sendo Farm, a subsidiary of FPT Group. The booth showcased many OCOP (One Commune One Product) specialties with the goal of digitizing agricultural products. With strategic direction from FPT, Sendo Farm promised to create an impressive livestream session, contributing to bringing Vietnamese brands closer to domestic consumers and international friends.

In this creative space, Vietnamese products are not simply goods but become cultural ambassadors, conveying regional stories and the unique characteristics of each key economic region of the country. Consumers can enjoy a shopping experience with many attractive offers while immersing themselves in a festive atmosphere celebrating the excellence of Vietnamese products.

The beginning of a leap forward for Vietnamese products.

Online Friday 2024 is not only the biggest online shopping event of the year but also a testament to the strong progress of Vietnamese goods in the e-commerce era. The 10 livestream booths proudly showcasing Vietnamese products have truly been a leap forward, opening new doors for Vietnamese goods to access the international market.

Through creative experiential and interactive activities, Vietnamese businesses not only attract the attention of domestic consumers but also aim to conquer all markets, affirming the quality and position of Vietnamese products in the international market.

Source: https://congthuong.vn/online-friday-2024-buoc-nhay-vot-cua-hang-viet-trong-ky-nguyen-thuong-mai-dien-tu-359606.html