Identifying digital transformation as an inevitable trend, in recent years, Thanh Hoa PC has synchronously deployed solutions from infrastructure, technology to communication work. In particular, the application of artificial intelligence (AI) in the field of communication is bringing clear results: from infographic design, video content creation, fanpage management, to monitoring customer feedback on social networks, analyzing public opinion and identifying communication risks. AI chatbots operating 24/7 are being deployed to promptly answer questions related to electricity services, contributing to improving service quality and customer experience.
PC Thanh Hoa develops a multi-platform media ecosystem such as: website, Facebook, YouTube, TikTok... to connect the community.
In addition to closely coordinating with central and local press agencies, PC Thanh Hoa also proactively develops a multi-platform media ecosystem: website, Facebook, YouTube, TikTok... and the person in charge of this field must master the technology to ensure from the stages of input content censorship to publishing and spreading widely to readers. Thereby, the image of the electricity industry is conveyed vividly, closely and appropriately to many public audiences.
In that process, communication plays a very important role, both as a bridge of information and as a driving force to spread awareness and promote action. The application of digital technology in the field of communication needs to be implemented systematically, synchronously and comprehensively. In reality, communication does not only stop at disseminating policies and orientations, but also contributes to arousing the spirit of innovation, creating consensus and spreading the spirit of digital transformation widely among all employees. When each individual clearly understands, believes and proactively changes, the collective strength will be maximized, contributing to the Company's steady development in the digital age.
Mr. Hoang Hai - Director of PC Thanh Hoa gave a speech at the Company's Genal & AI application training class.
Sharing about this, from a strategic perspective, PC Thanh Hoa identifies people as the key factor determining the success of digital transformation. Director of PC Thanh Hoa Hoang Hai emphasized: The company clearly identifies people as the central factor, the key to determining the success of the digital transformation process. Therefore, we attach special importance to training and education, considering this the core foundation to gradually equip knowledge for the staff. The goal is to help each person not only keep up with technological trends but also proactively approach, master and effectively apply the achievements of the fourth industrial revolution, especially artificial intelligence (AI) in practical work.
In order to implement that orientation, the Company has organized many intensive training courses on AI and information security. Communication staff have access to and practice with modern tools such as ChatGPT, Canva, video editing software, data analysis... Thereby, creating a communication team with the capacity to both create content and master technology.
Technical training conference on camera use and multimedia communication.
Today's media does not only stop at reporting news but also contributes to inspiring, strengthening trust and building a strong brand image. To contribute to improving the quality of grassroots media products in the context of digital transformation, the Communications Department of the Northern Power Corporation (EVNNPC) has recently provided and organized training on camera usage techniques and multimedia communications for the communications staff of its affiliated units. The program updates recording skills and modern working methods, thereby improving the quality of content and images and increasing the initiative in transmitting information about the electricity industry in a multi-platform direction.
Although AI can generate content quickly, it still cannot replace the emotions and sophistication of a media worker. Only those who have direct experience and are attached to the electricity industry can truly convey touching stories: the electrician who braves storms to keep the light flowing for the village; the happiness of people in remote areas when they first receive electric light...
Mr. Nguyen Hung Manh (in white shirt) takes a souvenir photo with the shock force constructing the 500kV line 3 project in Thanh Hoa during his work.
Mr. Nguyen Hung Manh, who has been working in the communications field for PC Thanh Hoa for 15 years, shared with enthusiasm: Today's media workers are not simply writers or news reporters, but also content directors, who know how to tell stories, create images, and connect emotions. It is a combination of passion, professional responsibility, and the ability to apply technology flexibly and creatively. Each media product needs to be both modern and attractive, while also bearing the unique identity of the electricity industry, where each electric current not only lights up the roof, but also ignites faith and aspirations for development.
He also emphasized that it is the close attention from the Board of Directors, the support from management levels, along with the spirit of innovation and continuous learning of the communications team that has created a solid foundation for PC Thanh Hoa to gradually affirm its mark in the digital age.
In the atmosphere towards the 100th anniversary of Vietnam Revolutionary Press Day (June 21, 1925 - June 21, 2025), Mr. Manh could not hide his emotions when talking about the pride in his profession: Being able to contribute to spreading the image, values and mission of the electricity industry to the community, for me, it is not just a job but a meaningful journey, where I can live fully with passion and responsibility.
At PC Thanh Hoa, communication is no longer the job of a single department or individual, but has become a flow that spreads to every staff member. Each person carries within them the spirit of a “cardless journalist”, contributing to bringing the image of electricians, “orange warriors” closer to the community through every moment, everyday story and silent journey to bring light to everywhere.
PC Thanh Hoa's communications staff are always enthusiastic and ready to be present at the scene to bring the image of the electricity industry closer to the community.
In that general flow, Ms. Ngo Thi Ngoc Huyen - a specialist at Thanh Hoa PC Office is one of the faces that shows the dynamism and creativity of the young generation. Having only approached the media work for more than a year, she has shown her passion and serious learning spirit through many quality, dedicated articles. Always looking for new and modern approaches. From constantly combining the experience of seniors and seniors with the improvement of knowledge about digital media, she has created products that not only convey information but also touch the emotions of readers.
For her, media is not just a job, but a journey to tell stories that are full of the breath of the electricity industry, authentic, vivid and proud.
In the units under PC Thanh Hoa, there are many brothers and sisters - strong links and extended arms in making the communication work of the whole Company more and more effective and professional.
There are also many cadres who are concurrently holding this position in affiliated units, solid links and extended arms who still silently contribute day and night with all their enthusiasm, sense of responsibility and love for the profession. They are simple but profound "storytellers", helping to spread the image of the electricity industry closer to the community in a realistic and vivid way.
Typical examples include Ms. Thuy Duong - Trieu Son Power Company, who is always quick to grasp information and flexible in the way of conveying it with many emotional articles; Mr. Hoang Nam - Quan Hoa Power Company, with simple articles about the life of electricians in the highlands; or Mr. Thanh Hoa - Hoang Hoa Power Company, who is always diligently recording memorable daily moments of his colleagues through each frame, film... and many other brothers and sisters like that in the common roof of PC Thanh Hoa.
It is their presence and companionship, non-professional but passionate media workers, that has created a strong spreading network, creating a vivid and colorful picture of the industry's activities.
AI can help communication faster, but it is people who create the depth and emotion of each message. Communications workers in the electricity industry in general and at PC Thanh Hoa in particular not only convey information but also carry the mission of spreading trust, arousing empathy and connecting the electricity industry with all social classes. On that journey is the blend of innovative thinking, modern technology and the dedicated hearts of the "non-professional journalists" in orange. They are the bridge that helps the electricity industry not only light up every road, but also light up trust in the hearts of the people.
Ngoc Huyen (PC Thanh Hoa)
Source: https://baothanhhoa.vn/khi-truyen-thong-duoc-ket-noi-giua-cong-nghe-va-trai-tim-252665.htm
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