Taking heritage as a fulcrum, Hue tourism makes a spectacular breakthrough

(Dan Tri) - With the orientation of taking culture as the foundation and heritage as the fulcrum, Hue tourism is gradually recovering and making strong breakthroughs.

On July 10, according to the Hue City Department of Tourism , in the first 6 months of 2025, the city welcomed more than 3.33 million tourists, an increase of 71% over the same period last year and nearly 40% compared to 2019, the time before the Covid-19 pandemic. Of which, international visitors are estimated at 1.16 million. Total revenue from tourism reached over 6,371 billion VND.

Notably, on July 9, Hue city coordinated with Vietnam Airlines to organize an event to welcome the 350 millionth passenger of the National Airline at Phu Bai International Airport.

The flight from Hanoi to Hue was greeted with a water cannon salute, an international ceremony reserved for special aviation events.

Leaders of Hue City People's Committee present conical hats with poems to tourists visiting the ancient capital (Photo: Van Bon).

Mr. Nguyen Thanh Binh, Permanent Vice Chairman of Hue City People's Committee, emphasized: "This is an extremely special milestone for Vietnam Airlines and a source of pride and valuable opportunity for the city.

The event is a vivid demonstration of the integration and development of Hue tourism in the new era, continuing to affirm the message "Hue - Heritage Destination, friendly, safe, attractive".

At the regular press conference of the second quarter of Hue City People's Committee, Mr. Binh affirmed that the first 6 months of the year witnessed a strong breakthrough in Hue tourism, with the number of visitors growing dramatically.

Over the past time, Hue has built the image of a dynamic, friendly and unique "heritage city", with the orientation of taking culture as the foundation and heritage as the fulcrum, while promoting digital transformation and strong international connections.

Hue City has hosted many large-scale cultural and tourism events such as the opening ceremony of the National Tourism Year - Hue Festival 2025, the "Hue - Culinary Capital" festival, the 14th East Asia Local Government Conference, the final round of Miss Vietnam 2024, and the Mega Booming - Hue 2025 music festival.

Hue also actively participates in promotional programs in many countries around the world, creating strong media effects, raising the image of Hue tourism in the international arena.

The Mega Booming music festival held at Ngo Mon Square, Hue Imperial City attracted great attention from locals and tourists (Source: Hue City People's Committee).

Mr. Binh added that Hue city is making efforts to build an urban face worthy of being a cultural center and national heritage city, on the basis of preserving and promoting the heritage values ​​of the ancient capital and Hue's cultural identity.

In the coming time, the city will continue to organize many important and large-scale events to promote heritage values; create attractive and unique cultural, entertainment and tourism products to promote the image, attract tourists, and serve socio-economic development.

Source: https://dantri.com.vn/du-lich/lay-di-san-lam-diem-tua-du-lich-hue-but-pha-ngoan-muc-20250710151852326.htm