LG Goldstar Refreshment Center - a technology oasis in the heart of Seoul

Not just a simple product experience destination, LG Goldstar Refreshment Center is a meaningful project jointly implemented by LG - a symbol of Korean technology, Gyeongdong traditional market and famous coffee brand Starbucks.

Open free of charge from 9am to 10pm daily, LG Goldstar Refreshment Center welcomes users to a multi-sensory journey of discovery through unique and creative activities.

Legacy technology footprint

Upon arriving at LG Goldstar Refreshment Center, visitors are attracted by the “Heritage Corner” - a place displaying the first domestic Korean electronic home appliances, under the Goldstar brand (predecessor of LG) such as refrigerators, TVs, washing machines...

The time-worn technology pieces are a testament to the development journey of the Korean electronics brand, associated with the message “First and Best”. Here, visitors can also immerse themselves in vivid films that seamlessly connect the heritage of the past and the technology of the future.

LG Goldstar Refreshment Center showcases Korea's first domestic home electronics products from the Goldstar brand (predecessor of LG).

At the “gram GO Service Corner”, technology enthusiasts have the opportunity to experience LG’s newest and most powerful laptop models, including the LG gram Pro and LG gram Pro 360. Visitors can learn about the flexible laptop rental program, meeting all personal needs.

Relax and Recharge

The “Relaxation Corner” helps visitors “heal” by showing 12 short videos , helping to relieve 6 stressful situations in modern life. Here, worries are temporarily put aside, making room for balance in the soul.

Visitors can find balance in life at the “Relaxation Corner”.

At the “Personalization Corner,” you can express your personality by decorating your laptop, phone, and notebook with unique stickers. In particular, this area also displays recycled products from used household appliances. All proceeds from the sale of products will be donated to the local co-prosperity fund, supporting the Gyeongdong market community.

“Style Refreshment Corner” offers a clothing and shoe care experience with LG Styler and LG Styler ShoeCare. While waiting for your clothes and shoes to be cleaned by the breakthrough steam technology, you can freely explore the exciting space at LG Goldstar Refreshment Center. After checking the level of bacteria removal, you can share this exciting experience on social media.

During the experience, visitors can clean clothes and shoes with LG Styler.

For virtual world enthusiasts, “Mood Refresher” with the latest LG UltraGear gaming monitor, will bring a vivid and realistic gaming experience.

Discover the future of laundry technology

LG TROMM House is an area that displays all LG TROMM products and advanced AI Core-Tech. Inside Tromm House, visitors are introduced to the operation of the AI ​​DD engine through a vivid video. An interesting interactive activity that should not be missed is the “AI Tromm Personal Color Experience”.

Discover the AI ​​Core-Tech inside advanced laundry products at LG TROMM House.

Through images of visitors - captured by cameras placed inside the washing machine, AI technology will analyze, identify personal colors and suggest suitable styles.

LG Goldstar Refreshment Center also offers an exciting Escape Room challenge called “Escape from Anxiety.” Players need to interact with home appliances via the LG ThinQ app to solve puzzles and find a way out. This is an opportunity for visitors to explore LG’s smart home technology in an intuitive and vivid way.

Not only opening a space to experience products, LG Goldstar Refreshment Center is a destination rich in cultural and spiritual values. The harmonious combination of heritage, technology and healing experiences creates an interesting oasis in the heart of Seoul.

Visitors experience "escape" in the Escape room model.

In Vietnam, Another Saigon by LG is a similar experience space. This is a place to connect users, especially the younger generation, with home electronics solutions from the brand.

Located in the heart of Ho Chi Minh City, this space introduces the latest technology products and regularly organizes events and workshops on a variety of topics such as art, fashion, music, cuisine, sports, games, etc.

It can be said that LG Goldstar Refreshment Center, Ground 220 or Another Saigon by LG are “touch points” for the brand to enhance connection and interaction with users. This is part of the brand repositioning strategy, helping LG to be listed in the top 100 global brands in 2024.

Source: https://znews.vn/lg-goldstar-refreshment-center-oc-dao-cong-nghe-giua-long-seoul-post1551197.html