Lamine Yamal's signature is so famous that it is no longer given away, but is for sale!

yamal - Ảnh 1. — Lamine Yamal will no longer sign autographs for fans for free, instead he will "sell autographs" - Photo: Reuters

Barcelona striker Lamine Yamal, 18, has stopped signing autographs for fans for free. The decision comes as Yamal's advertising agency is negotiating a partnership with a company that specializes in marketing autographed items from global sports stars.

Their basic business principle is to make souvenirs with Yamal's signature scarce. Make people hunt for them at high prices. According to Spanish newspaper Mundo Deportivo , the deal will be officially signed in the near future.

This means that fans will no longer have the opportunity to get Yamal's autograph for free. And they will have to spend money to find products that are sold with the signature of this talented star.

Yamal explained this to the fans. Although he will no longer sign autographs, he will still take souvenir photos with everyone. This is quite new in European soccer, but it has been around for a long time in American sports.

Especially with NBA icons like LeBron James, autographed memorabilia is a highly sought-after and valuable commodity.

This latest commercial project is a testament to Yamal's incredible marketing capabilities.

The 18-year-old winger has become a global household name, representing a host of global brands including Adidas, Beats, Powerade, Oppo, Konami and Nesquik.

These contracts have helped him enter Forbes' list of the world's 10 highest-paid footballers for the first time. Forbes estimates Yamal will earn a whopping $43 million, with $10 million of that coming from off-field commercial income.

QUOC THANG

Source: https://tuoitre.vn/qua-noi-tieng-nen-chu-ky-cua-lamine-yamal-khong-con-duoc-tang-ma-dung-de-ban-20251018090142365.htm