Promoting agricultural products and OCOP products from Quang Ninh to consumers in Hanoi.

On October 22nd, many Hanoi residents enthusiastically explored and experienced the Quang Ninh OCOP product exhibition and introduction area and the Caseyai Coffee & Food OCOP product experience restaurant complex, located on the 1st floor of CT1-CT2, PCCC Complex apartment building, Phu Luong ward, Ha Dong district, Hanoi.

Many Hanoi residents are enthusiastically learning about OCOP products from Quang Ninh . Photo: NH

After many years of implementing the "One Commune, One Product" (OCOP) program, Quang Ninh's OCOP products have affirmed their position in the market and their appeal to consumers. To date, Quang Ninh province has 393 OCOP products that have achieved 3-5 stars. Of these, 296 products have achieved 3 stars; 93 products have achieved 4 stars and 4 products have achieved 5 stars. The province has 218 producers with products that have achieved 3-5 stars.

The opening ceremony of the Quang Ninh OCOP product exhibition area and the OCOP product experience restaurant complex organized by NewStar One-Member Limited Company is an activity aimed at introducing and promoting the consumption of OCOP products, expanding distribution and consumption channels for Quang Ninh agricultural products in the market, and bringing OCOP products and Quang Ninh agricultural products closer to a large number of consumers in Hanoi.

The products on display are typical agricultural products of Quang Ninh province, with clear origins, such as: sea worm fish sauce, sea worm salt, sea worm pho seasoning, seafood, etc. Among them, many products manufactured by NewStar Co., Ltd. have been awarded 4-star OCOP certification.

At the grand opening, consumers had the opportunity to directly experience culinary delights prepared from typical agricultural products of Van Don district, Quang Ninh province, at the Caseyai Coffee & Food restaurant complex.

This will also be a place for consumers in Hanoi to experience and enjoy typical agricultural specialties of Quang Ninh province, allowing them to sample products before purchasing. This approach aims to contribute to promoting the consumption of OCOP products from Quang Ninh in particular, and Vietnamese agricultural specialties in general, to a wider range of consumers.

"This will be a destination for Hanoi consumers to experience and enjoy typical agricultural specialties of Quang Ninh province, allowing consumers to sample products before purchasing, as well as enjoy them in a space designed to simulate the magical beauty of stalactites and caves in Ha Long Bay," shared Ms. Cao Hong Van - Chairwoman of the Board of Directors of Newstar Co., Ltd., the unit introducing OCOP products from Quang Ninh to Hanoi consumers.

Sea worm fish sauce, one of Quang Ninh's specialties, is a popular choice among consumers. Photo: NH

Ms. Le Thuy (Ha Dong, Hanoi) visited the Quang Ninh OCOP product exhibition and showroom and purchased many local specialties because, according to her, Quang Ninh seafood has a unique flavor that many other coastal regions lack. “Sun-dried mackerel, normally priced at 280,000 VND/kg, is on sale today for 250,000 VND/kg; sea worm fish sauce, sea worm salt, sea worm pho seasoning… if you purchase over 300,000 VND, you will receive a 100,000 VND discount to celebrate the opening. In addition, various types of fresh and dried shrimp and squid, and many other OCOP food products are displayed and sold here at very reasonable prices, while the product origins are clearly stated,” Ms. Le Thuy said.

Mr. Nguyen The Hue, Chairman of the Quang Ninh Tourism Association, said that Quang Ninh is one of the leading localities in developing OCOP products, with many products being favored by consumers nationwide.

Bringing OCOP products to Hanoi is likened to bringing "specialties from the heart of heritage" to the capital. This approach aims to promote the consumption of OCOP products from Quang Ninh in particular, and Vietnamese agricultural specialties in general, to a wider range of consumers. It's also a way for businesses to not only introduce their products but also listen to feedback from customers.

"All businesses in Quang Ninh are ready to expand their business space and broaden the reach of their OCOP products. This initiative aims to bring their products closer to consumers in Hanoi in particular and the whole country in general," Mr. Hue said.

Source: https://congthuong.vn/quang-ba-nong-san-san-pham-ocop-quang-ninh-den-nguoi-tieu-dung-ha-noi-354019.html