OCOP products and Hanoi craft villages reach the world

In 2024, the Hanoi Department of Agriculture and Rural Development continued to participate with the Trade Promotion Center ( Ministry of Agriculture and Rural Development ) in organizing an exhibition space to promote OCOP products, handicrafts, and Vietnamese agricultural and food products, featuring 16 businesses from Hanoi and other provinces and cities in Vietnam, at the 28th Artigiano International Handicraft Fair held at the exhibition center in Milan, Italy.

OCOP products and traditional craft villages from Hanoi participated in the International Handicraft Fair.

The "Hanoi - Vietnam" booth, covering 84m2 within the nearly 200m2 Vietnamese National booth, was impressively decorated with numerous OCOP products and typical handicrafts with export potential from Hanoi and Vietnam, such as: ceramics, embroidery, silk, rattan and bamboo weaving, interior and exterior decoration, carvings, handbags; gift products and strong Vietnamese food products such as: tea, various dried fruits, cashews, macadamia nuts, fruit juices… Notably, the booth featured products from 8 reputable and high-quality OCOP, handicraft, gift, and agricultural food producers from Hanoi, including: Green House Cooperative (Handysilk brand); Viethnic International Trade Company Limited; Vietnam Laser Technology Company Limited; KOCHI (Japan Import-Export and Technology Development Co., Ltd.); P&T Vietnam Food Co., Ltd.; Quang Minh Ceramic Joint Stock Company; Gigaherbs Vietnam Agriculture Joint Stock Company; Minh An International Trade and Tourism Import-Export Co., Ltd.

The products were displayed at the fair.

The Vietnamese national pavilion features an open-plan design, combining product experience with convenient access for visitors to explore and learn about products and regional culture under the theme "Vietnamese OCOP Products: Converging Values ​​- Spreading Culture". At the opening ceremony, Mr. Enrico Brambilla, Secretary General of the Milan Federation of Handicrafts (APA Confartiginato Imprese Milano Monza e Brianza), highly appreciated Vietnam's return to participation, emphasizing that Vietnam has strengths in ceramics, silk products, mother-of-pearl inlay, lacquerware, and gift items. He stated that the Italian side will cooperate and support Vietnam's participation in the Artigiano International Handicraft Fair in 2025. For his part, Ambassador Extraordinary and Plenipotentiary to Italy, Duong Hai Hung, requested the Fair Organizing Committee to support and share experiences from participating countries to achieve high efficiency, including product selection, design support, promotion, sharing information on market trends and preferences, and wholesale buyers. Both sides discussed specific activities and preparations to be implemented in the coming period regarding Vietnam's participation in the Fair in subsequent years.

Vietnamese products attract considerable interest from tourists.

In addition to displaying and introducing OCOP products, handicrafts, gifts, and agricultural products, the delegation from the Ministry of Agriculture and Rural Development, together with the Federation of Handicrafts and Small and Medium Enterprises in the Fashion Sector of Lombardia (CNA Fedemoda Lombardia), organized a workshop on the Vietnam-Italy handicraft cooperation program.

At the seminar, Mr. Jean Blanchaert, an artisan and handicraft expert from Milan, highly praised OCOP products and traditional craft products from Vietnam. He stated that these are invaluable treasures reflecting the cultural and spiritual values ​​of the Vietnamese people, and that they need to be further promoted so that the world can better understand Vietnamese culture and products. With his seasoned experience as an artisan, Mr. Jean Blanchaert, having traveled extensively in Vietnam, believes that Vietnamese craft villages should focus on developing and improving the quality of their handcrafted products. Furthermore, Vietnam needs to focus on training young people to continue the craft through world-class design courses so that upon returning to Vietnam, they can collaborate with artisans to create traditional products with innovative and creative trends that suit consumer tastes. Through the seminar, speakers from both sides highlighted the strengths of each country's handicraft industry and exchanged views on consumer trends, aesthetic trends, and cooperation trends to sustainably develop the handicraft industry in both countries. Following the seminar, the delegation continued with a roundtable conference with Mr. Gabrielle Alberti, Director of the Exhibition Fair. Both sides had a very open exchange and shared their desire to jointly build a long-term cooperation program and plan in developing and promoting the cultural values ​​of the Vietnamese people, embodied in each OCOP product and traditional craft product of Vietnam, in line with the shopping and consumption tastes of the world.

Several pottery workshops and handicraft workshops in the city of Vicenza.

In addition, the Vietnamese Embassy in Italy arranged for the Vietnamese delegation to work with the Vicenza City Handicraft Federation and visit several pottery and handicraft workshops in Vicenza, such as UNION Company, VBC Company, and Ceramiche Lorenzon. The fair will run from November 30th to December 8th at the Milan Event Center, Italy.

Source: https://nhandan.vn/san-pham-ocop-va-lang-nghe-ha-noi-vuon-tam-the-gioi-post848307.html