Upcoming workshop: Lifestyle Economy - New growth driver of Ho Chi Minh City

Ho Chi Minh City is aiming to become a creative and livable city by 2030. In that picture, Lifestyle economy emerges as an important piece to help elevate the position of Ho Chi Minh City.

Lifestyle economy is rising in Vietnam as consumer behavior changes - Photo: TL

At 2:00 p.m. on December 5, at Gem Center (8 Nguyen Binh Khiem, Saigon Ward, Ho Chi Minh City), Tuoi Tre Newspaper in collaboration with the Ho Chi Minh City Department of Industry and Trade organized the workshop "Lifestyle Economy - New growth driver of Ho Chi Minh City".

The event was sponsored by Phu Nhuan Jewelry Joint Stock Company (PNJ) and Masterise Homes Real Estate Development Company Limited.

The workshop is a highlight within the framework of the forum "Lifestyle Economy - New growth driver of Ho Chi Minh City" to discuss lifestyle economy - an economic model that is strongly forming in Vietnam when consumers shift from buying to use to buying to express themselves, show style, prioritize personalization and experience...

In the context of Ho Chi Minh City aiming to become a creative and livable city by 2030, lifestyle economy is considered a new approach to help improve the quality of life, promote creative consumption and create urban identity.

With a young population, improving income and the ability to quickly embrace trends, Ho Chi Minh City has all the conditions to become the region's Lifestyle economic center.

To discuss lifestyle economics, Tuoi Tre Newspaper organized the workshop "Lifestyle Economics - New growth driver of Ho Chi Minh City" - Photo: TL

The workshop gathered representatives of departments and branches in Ho Chi Minh City, policy makers, economic experts, representatives of associations, business community and pioneering enterprises in the Lifestyle economy...

Through the program, the organizers hope to clarify the concept and potential of lifestyle economy, and analyze new consumer trends associated with culture, aesthetics, technology, tourism, cuisine , design, real estate, etc., thereby encouraging businesses to boldly invest and innovate business models in the direction of increasing experiences and emotional values ​​for consumers.

The workshop also aims to create a forum for dialogue, promote policies, and improve the business environment to facilitate the development of Lifestyle-related fields, thereby contributing to positioning Ho Chi Minh City as a leading economic - creative - multicultural center in the region.

The event is expected to be a "policy boost", helping to create a favorable business environment, gradually positioning Ho Chi Minh City as an economic - creative - multicultural center, where every experience brings added value.

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Source: https://tuoitre.vn/sap-dien-ra-hoi-thao-kinh-te-lifestyle-dong-luc-tang-truong-moi-cua-tphcm-20251203144126313.htm