Increase connection and promote Vietnamese agricultural products

Representatives of durian growing cooperatives in Cam My district connect with fruit stalls at Dau Giay agricultural and food wholesale market (Thong Nhat district). Photo: H. Quan

These activities contribute to promoting brands, honoring agricultural products, regional specialties, and key products of localities.

Connecting local agricultural products to wholesale markets

This May, the Department of Industry and Trade coordinated with Thong Nhat Real Estate Joint Stock Company to organize conferences to connect trade between cooperatives and cooperatives in districts and cities in the province with Dau Giay agricultural and food wholesale market (Thong Nhat district). This is an activity within the Dong Nai Trade Promotion Program 2025.

Mr. Nguyen Huu Dung, a durian farmer in Long Giao town (Cam My district), said that the consumption of durian in the locality is currently mainly through traders. Participating in the trade connection program with Dau Giay agricultural and food wholesale market creates conditions for him and members of the local durian growing cooperative to contact more traders at the wholesale market to discuss, exchange, find stable output, and gradually develop the brand for local durian products.

At the end of May 2025, the Department of Industry and Trade plans to organize a conference to connect businesses and suppliers from provinces and cities with Dong Nai's distribution system. The conference aims to connect and bring OCOP products (One Commune One Product Program), typical products of businesses into Dong Nai province's distribution channels.

Nguyen Ngoc Nhan, Head of the Dau Giay Agricultural and Food Wholesale Market Management Board, said that the total volume of goods entering the market is currently quite stable, averaging 250 tons/day and night, of which agricultural products and fruits from Dong Nai account for a fairly high proportion. In particular, in the summer, it is forecasted that the consumption of local fruits will increase. Through the organization of trade connection activities with cooperatives, cooperative groups, and farmer households, as well as trade promotion programs with localities inside and outside the province organized by the Department of Industry and Trade, the output of goods connected to the market has achieved many positive results.

“The market management board regularly monitors and evaluates after each trading connection activity at the market, in which local fruit products are connected to the market such as mango, grapefruit, tangerine... In addition, during the harvest season, fruits such as rambutan and durian are connected with traders in the market to make efforts to connect and find effective consumption outlets for agricultural products and local specialties" - Mr. Nguyen Ngoc Nhan shared more.

Deputy Director in charge of Dong Nai Trade Promotion Center (Department of Industry and Trade) Nguyen Van Linh said that through trade connection activities at Dau Giay agricultural and food wholesale market, it helps gardeners, cooperatives, and agricultural cooperative groups to exchange directly, find partners, and expand distribution channels through the wholesale market, thereby finding stable output, especially in preparation for the peak harvest season; at the same time, supporting traders at Dau Giay agricultural and food wholesale market to connect with more sources of agricultural products from farms and gardeners in the province.

Promote Vietnamese agricultural products

In recent times, many trade promotion, trade connection and export promotion activities have been flexibly implemented, contributing to expanding the output for Vietnamese agricultural products in general and local agricultural products in Dong Nai in particular.

For the region, one of the large-scale programs held annually to promote and enhance the value of Southern specialty fruits is the Southern Fruit Festival. This year’s festival will take place from June 1 to August 31, with the theme “Farming to preserve the roots - preserving the nation’s soul - integrating into the times”.

This year, the 21st Southern Fruit Festival - Suoi Tien Farm Festival 2025 is organized by Suoi Tien Cultural Tourism Joint Stock Company in coordination with the Departments of Culture and Sports , Industry and Trade of Ho Chi Minh City and the Union of Friendship Organizations of Ho Chi Minh City with many new features compared to previous years.

Bui Thi To Trinh, Deputy General Director of Marketing and Sales of Suoi Tien Cultural Tourism Area, said that this year's festival includes a series of activities combining traditional Vietnamese values with innovative trends in trade, tourism and technology. In particular, the highlight is the series of activities honoring and promoting the value of Vietnamese agricultural products in the era of national integration.

The festival brings together hundreds of fresh tropical fruits at surprisingly preferential prices such as: Sa Pa peach, Hanoi plum, Dak Lak avocado, Hoa Loc mango, Lai Thieu mangosteen, Long An watermelon, Tra Vinh longan...

In particular, within the framework of the festival, there is also a large-scale Fruit Sculpting Art Competition with many new features compared to previous years. This year's competition attracts the participation of many artisans from Ho Chi Minh City, Dong Nai, Binh Duong and many neighboring provinces and cities...

In addition, within the framework of the festival, the Department of Industry and Trade of Ho Chi Minh City plans to host for the first time the 2025 Agricultural Products Promotion Festival in the form of combining social networking platforms to organize live stream sessions to sell agricultural products, with the participation of famous KOLs, KOCs...

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Source: https://baodongnai.com.vn/kinh-te/202505/tang-ket-noi-quang-banong-san-viet-7cc7eea/