TH Group brings Vietnamese brands to the international food and beverage fair in Russia.

Bringing Vietnamese brands to the world.

The Worldfood Moscow International Food and Beverage Fair, taking place from September 17-20, 2024, is the most prestigious and largest annual specialized event in the Russian Federation in the field of agricultural products, food, and beverages.

With a history spanning over 30 years, the trade fair is a globally renowned brand in the food and beverage industry in the Russian Federation. Each year, the event connects thousands of businesses from around the world with consumers, retail representatives from leading Russian supermarket chains, wholesalers, HoReCa industry members, and food producers in the country.

TH's booth at the Worldfood Moscow 2024 trade fair.

The Worldfood Moscow 2024 trade fair will feature more than 1,100 businesses and exhibitors from over 40 countries, and is expected to attract more than 20,000 visitors from over 72 countries.

The Vietnamese business delegation, comprising over 50 leading enterprises organized by the Trade Promotion Department of the Ministry of Industry and Trade , participated in the fair to promote the national image, the image of Vietnamese businesses and brands; to increase exports of Vietnamese food products with strengths and development potential in the Russian market and neighboring markets; and to promote the distribution network in this vast market.

This is the 8th time TH Group (the owner of the TH True MILK brand) has participated in this event. TH is bringing to the fair a range of fresh, clean milk products, healthy beverages, herbal products, and processed agricultural products; including many newly launched products.

Notably, the TH true OAT plant-based milk product line includes two new flavors - natural coconut and natural chocolate - with plant-based nutrition; the new generation TH true Yogurt TopCup yogurt with accompanying toppings offers a unique tasting experience; TH true FOOD processed foods, along with products familiar to millions of Vietnamese consumers, have consistently achieved National Brand status for many years, such as: TH true MILK pasteurized fresh milk, TH true NUT plant-based milk, TH true WATER purified water, TH true Juice natural fruit juice, TH true Juice milk fruit drink, TH true Tea natural tea, TH True Chocomalt Mistori barley milk drink, TH True Yogurt yogurt, etc.

In addition to fresh dairy products and healthy beverages, TH Group also introduced to international partners and consumers at WorldFood Moscow 2024 products made entirely from natural ingredients from Vietnam, such as TH true Herbal branded products including herbal tea bags, essential oil capsules, herbal massage solutions, gac fruit capsules and Lyco-Prevent gac oil, FVF dried fruit products, etc.

On the afternoon of September 17th, the Vietnamese Ambassador to the Russian Federation, Dang Minh Khoi, visited the exhibition area showcasing Vietnamese products at Worldfood Moscow 2024, including the TH Group's section. The Ambassador and his delegation were particularly impressed to learn that TH Group has developed nearly 200 types of products, ranging from fresh milk and healthy beverages to processed foods and health care products made from herbs and agricultural produce.

Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to the Russian Federation, Dang Minh Khoi (far right), visits the TH Group's product exhibition area at Worldfood Moscow 2024.

A representative from TH Group stated that, through WorldFood Moscow 2024, TH aims not only to develop and promote its products in the Russian market, bringing products that promote public health and international quality, showcasing the pride of Vietnamese brands to the world, but also to introduce and strengthen the TH brand in the Russian Federation – where the Group is implementing a large-scale investment project in agriculture, dairy farming, and high-tech milk processing.

Having participated in WorldFood Moscow for many consecutive years, TH Group's products have won numerous prestigious awards at this largest event in Russia. These include a Gold award in the Product of the Year category for TH true Herbal herbal beverages, the Best New Product of the Year award for TH True Milk Organic fresh milk, and a series of gold, silver, and bronze awards in the Tasting Contest held within the framework of the Fair.

TH's products have successfully convinced industry experts as well as international consumers, affirming their excellence in quality and taste.

TH Group: A symbol of Vietnam-Russia economic and trade cooperation.

Currently, TH Group is implementing a high-tech dairy farming and milk processing complex project in the Russian Federation. To date, this is the largest agricultural project by a Vietnamese investor in Russia, and it is considered by leaders of both countries as a symbol of effective economic and trade cooperation between the two nations.

TH Group's farm in Kaluga, Russian Federation.

To date, TH Group has invested hundreds of millions of dollars in modern machinery, transforming tens of thousands of hectares of land abandoned for decades in Russia into fertile, high-yield fields and high-tech dairy farms, providing employment opportunities for many local people – who have returned to work happily in their homeland.

In the Moscow region, the TH farm has a total dairy herd of nearly 3,000 cows, half of which are currently producing milk. Here, TH is in the process of expanding its farm to accommodate 6,000 milking cows (out of a total herd of 12,000).

In Kaluga province, TH's farm has a total herd of 3,300 cows. Phase 1 of the Kaluga Industrial Park's dairy plant, with a capacity of 500 tons, is currently under construction. In the Far East region, TH Group has just commenced a dairy project with an investment of 19 billion rubles and a scale of 6,000 milking cows (out of a total herd of 12,000).

In the Russian Far East, in 2024, TH Group commenced a dairy farming and milk processing project with a total investment of 19 billion rubles (over 5.2 trillion VND) in Nikolo-Mikhailovka village, Yakovlevsky district, Primorsky Krai territory.

Each year, TH reclaims thousands of hectares of land, and it is expected that by 2025, all 13,000 hectares of land it has received will be put into cultivation.

TH's dairy herd in Russia possesses high-yielding genetic resources, combined with advanced technology and management science. TH's dairy farms achieve one of the highest average milk yields in Russia, at approximately 40-41 liters per cow per day.

Furthermore, with a protein content of 3.2 and a fat content of 4.0, the highest in Russia, the farm's raw milk is currently being sold to the largest dairy companies in Russia, such as Danone and Torzhok, at the highest market prices. These are the most important indicators demonstrating the effectiveness of TH's project in Russia.

After more than 15 years of development and unwavering commitment to producing "all-natural" products "for public health," TH Group has become the largest producer of clean fresh milk in Vietnam. In 2023, the total output of raw fresh milk from TH dairy farms and farms operating according to TH's standards reached 274 million liters, accounting for nearly 23.5% of Vietnam's total fresh milk production.

With over 200 products including fresh milk, herbal products, beverages, and healthy foods, TH has become a trusted national brand chosen to accompany many important national and international events. TH products have reached and conquered consumers in the most demanding markets such as the US, Europe, Japan, South Korea… especially in China, where standards for imported dairy products are considered the strictest in the world, bringing the pride of a Vietnamese brand to the international market.

Source: https://congthuong.vn/tap-doan-th-mang-thuong-hieu-viet-toi-hoi-cho-quoc-te-ve-thuc-pham-va-do-uong-tai-nga-346649.html