BlackPink is busy with the world tour Born Pink, the largest in the history of Kpop girl groups.
BlackPink celebrates 7 years of debut in August 2023, which is also the time when their contract with YG Entertainment expires.
Also during this time, the Korean media and entertainment industry focused their attention on the girls' contract renewal with YG Entertainment, as the 7-year term was approaching.
According to the latest information from Star News, the contract between BlackPink and YG will expire on August 8, 2023. Currently, all 4 members are negotiating with YG to decide whether to renew the contract or not.
Star News analyzed that 2023 is a year of many changes for YG Entertainment. Especially when Big Bang - one of YG's top music groups is on the verge of disbanding.
When all 4 members TOP, Daesung, Taeyang, G-Dragon have left, or have little to do with the company. TOP even bluntly declared that he is no longer a member of Big Bang. G-Dragon only cooperates with YG through short-term contracts.
At this time, YG is also focusing on preparing to launch a new 7-member girl group - Baby Monster.
However, Korean media is still optimistic about the future contract of the 4 girls and YG.
“It can be confirmed that contract renewal negotiations are still going well. Attention is focused on whether BlackPink, unlike Big Bang, can be maintained with the contract renewal,” Star News commented.
BlackPink group
Previously, experts believed that if BlackPink did not renew their contract, YG would suffer many disadvantages.
Compared to other major music companies, YG has a small number of artists. Recently, many artists/groups have ended their contracts with YG and left such as TOP, Daesung (Big Bang), iKON group...
If the "trump card" that is BlackPink leaves, it is likely that YG will try to minimize the damage by using Baby Monster as an alternative.
Currently, the contract between BlackPink and YG Entertainment is still an interesting mystery, attracting special attention from experts and the media.
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