The Provincial People's Committee has issued Plan No. 68/KH-UBND dated March 10, 2025 of the Son La Provincial People's Committee on the implementation of key tasks in 2025 on the construction and development of Moc Chau National Tourist Area. Clearly defining the specific tasks of the provincial departments, branches, sectors and units; People's Committees of districts and towns in the work of coordinating to advise on the implementation, inspection and supervision of the tasks of the Moc Chau National Tourist Area Development Project. The Department of Culture, Sports and Tourism is assigned to preside over and coordinate with departments, branches, units and localities to implement the plan to ensure content, progress and effectiveness. Agencies and units promptly issue plans to implement the construction and development of Moc Chau National Tourist Area, ensuring that they are consistent with the functions and tasks of the sector, the actual situation of socio -economic potential, natural resources and culture of each locality.
Promote the development of Moc Chau tourist area.
Continue to improve and enhance the criteria of Moc Chau National Tourist Area. Survey, appraise, and issue decisions to recognize establishments providing shopping, dining, health care, sports , and entertainment services that meet the standards for serving tourists. As of the end of June 2025, Moc Chau National Tourist Area has 872 establishments, including: 325 accommodation establishments, 418 dining establishments, 64 shopping establishments, 30 sports establishments, and 35 health care establishments. The Provincial People's Committee recognizes 01 provincial-level tourist area and 05 tourist destinations.
Regularly organize inspections and guide tourism businesses in Moc Chau national tourist area to do a good job of ensuring security and safety, preventing fires and explosions, and providing rescue services for establishments and tourists; review and agree with relevant agencies and units on the construction of large outdoor billboards; promote propaganda to tourist areas and spots to build information and safety warning signs for tourists, with security teams to ensure security and order; Guide and establish Cooperatives in Hang Tau, Ta So village, Chieng Hac commune and Na Ka plum valley, Pa Khen sub-area, Moc Chau Farm Town (now Co Do ward). Direct tourism service businesses to coordinate to ensure security and order and ensure tourism activities during the Lunar New Year 2025, the April 30-May 1 holiday and the 2025 summer tourist season; Regularly monitor and grasp the operational situation of a number of accommodation establishments and tourist attractions during peak tourist season, at the same time, propagate, mobilize and guide to ensure the conditions of facilities and improve the quality of customer service.
At the same time, the Provincial People's Committee directed communes and wards to advise on the implementation of military, defense and security tasks, contributing to ensuring security and safety associated with tourism activities; continue to thoroughly implement and strictly implement Directive No. 10/CT-TTg dated March 31, 2021 of the Prime Minister on national security protection to ensure social order and safety in the tourism sector in the new situation. Strengthen inspection, examination and handling of violations in the tourism sector regarding compliance with regulations on tourism service business, security and order conditions, ensuring fire prevention and fighting safety, environmental sanitation; promote propaganda on regulations on penalties for posting false information on social networks; Continue to strengthen management, propaganda and prevention of fraudulent acts related to tourism activities, thoroughly handle accommodation facilities that violate construction order, and business establishments that do not meet the conditions prescribed by the state in Moc Chau National Tourist Area.
Communication work has been promoted: Posting the column "Attraction from Moc Chau agricultural tourism" and Moc Chau tourism banner on the website of the Tourism Center of the Vietnam National Administration of Tourism (https://vietnamtourism.gov.vn); posting, editing articles, photo albums, videos (reels, TVC) about typical tourist destinations of Son La on Fanpage, tiktok with high followers (reputable local tourism and experience Fanpages, tiktoks); building content for Son La tourism column on VTV1, VTV3 and VTV5 channels of Vietnam Television such as: Propagating the message "Green tourism - Deep experience - Long-lasting preservation"; Introducing typical advanced examples of developing tourism models, services and products in Son La province; general introduction of Son La - the Northwest region with majestic natural landscapes, diverse culture; tourism titles and awards that Son La has achieved; Community tourism destinations, cultural tourism, unique festivals (typically with natural and cultural resources of Moc Chau National Tourist Area)...
In June 2025, Son La province successfully organized the tourism event "Colors of Son La" in Da Nang city, with diverse activities rich in the cultural identity of ethnic groups, leaving many good impressions, continuing to spread the image of tourism, people and land of Son La in general, Moc Chau national tourist area in particular to every citizen in Da Nang, domestic and international tourists; organized and coordinated the organization of trade and tourism promotion events in Hanoi, Ho Chi Minh City and Dien Bien, Hung Yen, Phu Tho, Thanh Hoa, in which introducing the tourism potential of Moc Chau is a key content, contributing to accessing new tourist markets, attracting domestic and foreign investors; coordinated and supported the Foreign Trade University to successfully organize the Forum "International trade in the era of growth: Sustainable tourism and the export potential of Son La's agricultural products" in Moc Chau.
Currently, the whole province has evaluated, classified and granted Certificates for 214 products, of which Moc Chau National Tourist Area has 42 products (17 4-star products, 25 3-star products); there are 02 points for displaying, introducing and selling OCOP products with funding support; developing high-tech agricultural areas (01 tea area, 01 dairy farming area); maintaining tourism products that meet 4-star OCOP standards (Dai Yem Waterfall Eco-tourism Area)... thereby contributing to the development of diverse tourism products and improving the quality of tourism gift products.
In the coming time, departments, branches and localities will continue to effectively implement Plan No. 68/KH-UBND dated March 10, 2025 of the People's Committee of Son La province on implementing key tasks in 2025 on building and developing Moc Chau National Tourist Area; fully, synchronously and effectively implement the contents of Decision No. 1077/QD-BVHTTDL dated April 22, 2024 of the Minister of Culture, Sports and Tourism approving the recognition of Moc Chau National Tourist Area; continue to implement communication, promotion and image building activities of Moc Chau National Tourist Area to domestic and foreign tourists (implementing communication and promotion activities on mass media; publishing tourism publications...); develop diverse and unique tourism products, build tourist areas, tourist spots and community tourism villages associated with preserving and promoting the cultural identities of ethnic groups; Coordinate with the Department of Intellectual Property - Ministry of Science and Technology to develop the "Moc Chau" certification brand for agricultural products and tourism services; organize inspection, evaluation, appraisal, and recognition of tourist areas, tourist attractions, and tourism service businesses that meet standards according to regulations.
Nhu Thuy
Source: https://sonla.gov.vn/tin-van-hoa-xa-hoi/thuc-day-phat-trien-khu-du-lich-moc-chau-929621
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